9th GMEA celebrates media, content creators who inspire positive change through digital platforms
The rapid adoption of digital technology has radically changed the lives of people and society. With this global shift towards virtual spaces, the 9th Globe Media Excellence Awards (GMEA) aim to recognize the importance of digital platforms in delivering relevant information and content to the public.
With the theme “#PadayonDigital: Raising Lives Through Digital Technology”, Globe invites media and content creators from Visayas and Mindanao to be part of these meaningful awards and be recognized. Storytellers can submit works that show how they’ve embraced digital to provide inspiring stories that reflect today’s challenges and triumphs.
“Padayon” is a Cebuano term meaning “to move forward” or “to continue”. In some cases, it’s also used to encourage someone, getting them to continue.
“The 9th GMEA continues to honor the exceptional and impactful work of journalists and VisMin content creators. We look forward to seeing richly impactful stories from these game changers, who have worked diligently to inform, motivate people, and create positive change for a sustainable future. Together, we continue our mission to improve the lives of Filipinos with compassion, care and kindness. Padayon, today’s storytellers, ”said Yoly Crisanto, Globe Sustainability Director and Senior Vice President, Corporate Communications.
Cherry Ann Lim, editor-in-chief of SunStar Cebu, which won multiple GMEA awards, spoke about how digitization has helped print media expand its reach.
“Before, we could only reach people who could physically buy the newspaper. Now we have a global audience and we are also reaching our readers faster. Before, no matter how big the news was, we had to wait until the next day when the newspaper was printed. But now we can give them real time news. Technology has also opened the door for us to do more research. There are many other possibilities for us to obtain data. We now have a more holistic view of the problem, and that helps us to approach the stories better, ”she said.
On the flip side, SunStar Davao’s editor and social media strategist Ace Perez said technology has allowed them to present stories in creative and innovative ways. “It has allowed us not to be locked into traditional ways of telling stories, but to be creative and accessible to the public, to the community we are trying to serve,” he said.
This is the second year that GMEA will be held during the pandemic. Despite difficult circumstances, VisMin media, bloggers, and social media influencers are relentlessly searching for ways to share stories that inform, lighten burdens, brighten spirits, and spur change.
Multi-award winning journalist Ador Mayol, deputy bureau chief of the Philippine Daily Inquirer in Visayas, highlighted how the current health crisis has only fueled his passion for pursuing stories that affect the community, especially the sector. marginalized and voiceless people in society.
“We have to remember that journalism is not just about writing articles, meeting deadlines and winning awards. It’s also about impacting change through the stories we write. The distinctions or recognitions that we receive are a gift from God to us, ”he said.
Lina Sagaral-Reyes, a freelance journalist, echoed Mayol’s words, saying: “Writing is beyond victory. It is amplifying its advocacy to be able to reach a wider audience thanks to the platform offered by GMEA.
To honor the excellent and hard-hitting work of these storytellers and their dedication to making a difference, Globe has prepared nine digital and print awards, two for broadcast and three special awards. All applications must be anchored on at least one of Globe’s four pillars of sustainability: Digital Nation, Care for the Environment, Care for People and Positive Societal Impact.
For 2021, Globe has included two new digital storytelling awards: Best Blog Post and Best Social Media Video. This category recognizes informative, entertaining and creative storytelling relating to the theme and is linked to any sustainability pillars identified. Entries can use various digital platforms such as YouTube, Instagram, Facebook, TikTok, and blogs to generate positive engagement in the online community.
As a goal-driven organization, Globe creates wonderful experiences by combining innovation and collaboration to achieve inclusive and sustainable development for all. Anchored on four pillars of sustainable development, the company is committed to contributing to the 10 United Nations Sustainable Development Goals and to respecting the principles of the United Nations Global Compact.
All VisMin media and content creators are encouraged to submit their entries in English, Bisaya, Hiligaynon or Chavacano by December 31, 2021. For more details on how to register, click on this link: https://www.globe.com.ph/globe-media-excellence-awards.html.
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