Media platforms – Crest Web Media http://www.crestwebmedia.net/ Wed, 11 May 2022 14:09:21 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 http://www.crestwebmedia.net/wp-content/uploads/2021/10/cropped-icon-32x32.png Media platforms – Crest Web Media http://www.crestwebmedia.net/ 32 32 How to encourage engagement on your social media platforms | Luke Fitzpatrick http://www.crestwebmedia.net/how-to-encourage-engagement-on-your-social-media-platforms-luke-fitzpatrick/ Wed, 11 May 2022 12:49:49 +0000 http://www.crestwebmedia.net/how-to-encourage-engagement-on-your-social-media-platforms-luke-fitzpatrick/ Navigating social media algorithms can be very tricky, and most of the time they vary by platform. Active audience engagement is one of the best ways to beat the algorithm and stay relevant on your chosen platforms. Social media platforms like Instagram, Tiktok, Facebook, and Twitter have different features that cater to their respective demographics. […]]]>

Navigating social media algorithms can be very tricky, and most of the time they vary by platform.

Active audience engagement is one of the best ways to beat the algorithm and stay relevant on your chosen platforms.

Social media platforms like Instagram, Tiktok, Facebook, and Twitter have different features that cater to their respective demographics.

Here are some ways to increase social media engagement on the above platforms.

ALL ABOUT VARIETY: Instagram

Instagram is perhaps the most comprehensive social media platform out there, considering the different types of content you can create. Instagram offers single image posts, carousel posts, reels, and stories.

Play around with these types of content to see which of the following formats your audience interacts with most often.

Even with the proven formulas, you have to see what works for you. It is essential to note the nature of your business and which of the following formats will benefit you and your audience the most.

Try creating carousel posts with customer reviews if you are a product store. Explore using IG Reels by posting “Pack an order with me” or “behind-the-scenes” videos. If you’re an artist or a yoga teacher, posting videos of yourself in action can help increase audience views. If you are a makeup artist and starting a makeup line, try creating makeup tutorial videos to show off your cosmetics. If you’re a motivational speaker, post powerful quotes in single image format or consider creating a thread using the carousel format. If you’re an artist, use your feed as an online portfolio. When your business or service receives comments, likes, and shares from your audience, engage with them by responding.

If you don’t want to overwhelm your followers with content on your feed, using Instagram Stories is the way to go. It has interactive features like polls, sliding scales, and quizzes to engage your audience. Using these features also makes them feel engaged and therefore makes them look forward to your next posts.

ALL ABOUT TRENDING: TikTok

TikTok is a fast-paced online world, so you might want to grab the audience’s attention with eye-catching high-res videos.

Consistency on this platform doesn’t just apply to posting, but also how you present yourself visually. Excellent lighting and trendy background setup add to your identity. Having a consistent image will make TikTok users remember you right away.

Speaking of trending, being prominent on TikTok also means being aware of what’s making waves on the For You page. Create your version based on the trending videos you see. You can either participate in the latest challenge related to your field, duet or assemble with other TikTok creators, use popular sound clips and music, or talk about the hottest topics on the platform.

Videos that appear on the For You page get instant reviews and higher engagements. Using trends will return you to the For You page.

Once you’ve acquired a good audience, use the Q&A feature to be able to respond to comments with videos. You can even challenge with your own hashtag!

ALL ABOUT NEWS: Facebook

Facebook is a great platform to teach, inform and inspire your audience. It is also the platform that thrives on the honesty and vulnerability of the user. Sharing stories, memes, videos, and raw photos is just one of the many ways to increase engagement with your audience. Authenticity really goes a long way.

When people feel seen and heard by your content, it opens up the possibility of starting or adding to conversations. Your audience will then start sharing your posts, which will lead to active comments and a wider reach. To encourage even more active engagement, go live on Facebook. Don’t forget that it’s better to do a Livestream directly on the site since Facebook favors native videos more than third-party ones.

Once you’ve built a solid following, create a Facebook group where you can push the conversations even further. Facebook groups are also a place to share more exclusive content, which you can talk about in your most public posts!

ALL ABOUT VALID CONVERSATIONS: Twitter

Even the most introverted people enjoy having conversations on Twitter. It can get quite loud on Twitter, but it’s easy to spot useful and digestible discussions because they spread quickly.

The first thing you need to take note of is your voice on Twitter. How would you like to sound, and how does it align with your image and brand? Once you find your voice, your audience will easily find you and engage with you.

Another thing to note is to add other Twitter users who are in the same area of ​​expertise or interest as you. Tag them or QRT (quote retweet) to lengthen the conversation.

Since Twitter is a text-heavy social media platform, your tweets tend to get drowned out pretty quickly. Make your audience stop scrolling by adding memes, images, videos, and gifs that match your voice.

CONCLUSION

Each social media platform is unique in its own way, but there are strategies from each that you can adapt to the other. If this gets too overwhelming, remember that engagement is determined by what you post and how you do it. You can also consider hiring an influencer or virtual assistant to help you. Driving engagement is about posting not only what you want your audience to see, but also what they want to see.

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Ohio House Bill targets censorship on social media platforms http://www.crestwebmedia.net/ohio-house-bill-targets-censorship-on-social-media-platforms/ Mon, 09 May 2022 17:36:32 +0000 http://www.crestwebmedia.net/ohio-house-bill-targets-censorship-on-social-media-platforms/ BY: JAKE ZUCKERMAN An Ohio House committee on Tuesday passed a law banning social media companies like Facebook, Twitter and YouTube from “censoring” their users. The legislation would prevent companies from deleting posts or expelling people from their platforms based on users’ “point of view” or ideas expressed in their posts. This would not apply […]]]>
BY: JAKE ZUCKERMAN

An Ohio House committee on Tuesday passed a law banning social media companies like Facebook, Twitter and YouTube from “censoring” their users.

The legislation would prevent companies from deleting posts or expelling people from their platforms based on users’ “point of view” or ideas expressed in their posts. This would not apply to speech already illegal under federal law such as harassment or incitement to violence.

The move comes as some of the major social media networks grapple with trends such as the widespread undermining among Republicans of the results of the 2020 US presidential election, the proliferation of health advice layered around the COVID pandemic -19 and widespread denial of the Holocaust.

Lawmakers in 16 other Republican states have introduced similar legislation, stemming from conservative perceptions that social media companies disproportionately censor their opinions. In the past six months, federal judges in Florida and Texas have temporarily suspended the only two such laws enacted to date, ruling they violate the First Amendment to the US Constitution.

Ohio’s legislation, House Bill 441, would allow private citizens to sue social media companies and get judgments if their views are “censored.” This includes blocking, banning, demonetizing, deplatforming, removing, denying “equal access or visibility,” or “discriminating” against the user based on what ‘he publishes. The bill prohibits companies from creating any type of waiver that users must sign to circumvent censorship law. It only applies to companies with at least 50 million users.

Social media companies, the Chamber of Commerce, the ACLU and American Libertarians for Prosperity opposed the proposal. Conservative think tanks like the Heartland Institute and the Heritage Foundation testified in favor.

Proponents of the legislation have alleged that “big tech” companies threaten the free exchange of ideas by stifling content from their users.

Rep. Scott Wiggam, R-Wooster, noted during a session last month that YouTube had previously removed footage of an Ohio attorney named Tom Renz – who baselessly accused President Hunter Biden’s son of to have played a part in creating the coronavirus pandemic – testifying during an Ohio Legislative Committee hearing. A YouTube spokeswoman said at the time that the company did it for Renz violating its COVID-19 misinformation policy by falsely claiming that children could not get the disease.

While social media companies are removing some conservative content, they have barely silenced their voices, especially on Facebook. Data from CrowdTangle — which measures social media engagement, including likes, comments and more — regularly finds Republican pundits dominating Facebook. For example, on May 4, the top performing link posts on US Facebook Pages included conservative podcaster Ben Shapiro, conservative evangelical preacher and commentator Reverend Franklin Graham, Fox News host Sean Hannity and fellow Fox host Dan Bongino.

Nearly 3 in 4 Americans use at least one social media site, according to the Pew Research Center. Among adults, about 37% say it’s “very likely” and 36% say it’s “somewhat likely” that social media sites intentionally censor views they find objectionable. The same poll found that 69% of Republicans think tech companies support liberal views over conservatives, compared to 25% of Democrats. Other research from Pew found that Americans are generally mixed about whether social media companies should use algorithms to find and remove misinformation from their platforms.

Prosecutions

At least two federal judges have blocked similar laws from being passed in other states, ruling them both to be contrary to the First Amendment.

To pass a speech abbreviation law, a law must survive a high legal standard known as rigorous scrutiny. To do this, a state must satisfy the courts that the law serves a compelling governmental interest and that the law is closely tailored to that interest.

In Florida, U.S. District Judge Robert L. Hinkle, appointed by President Bill Clinton, found that a similar law signed by Governor Ron DeSantis was “nowhere near” meeting the standard. The legislation was drafted, he said, to rein in social media providers deemed too big and too liberal. It’s none of the government’s business, he found.

“Balancing the exchange of ideas between private speakers is not a legitimate government interest,” he said, issuing a preliminary injunction temporarily preventing the law from taking effect. This injunction is currently under appeal in the Eleventh Circuit.

In Texas, US District Judge Robert Pitman, appointed by President Barack Obama, came to a similar conclusion. Forcing social media platforms to host content against their rules violates their free speech rights, he ruled. That decision is also on appeal in the Fifth Circuit.

Analysts with the Legislative Service Commission, a nonpartisan research arm of the Legislature, said it was “unclear” how the state law would interact with the federal Communications Decency Act. This federal law establishes immunity from lawsuits regarding content on a platform that has been posted by a third party.

The Ohio law would also expressly declare that social media companies are “common carriers” – who do not enjoy the same protections of expression as publishers like newspapers. Court decisions have disputed this point. Pitman, Texas, notes that social media companies regularly filter, moderate, highlight and curate content. This makes it an editor, even if it is an algorithm that does the sorting instead of a human editor.

“It is indeed new and exciting – or scary, depending on who you ask – that algorithms are doing some of the work that a newspaper publisher used to do, but the central question is still whether a private company wields power editorial discretion on content delivery, not the exact process used,” he said.

Pros and cons

The Chamber of Commerce opposed the bill, arguing that it interferes with the free enterprise rights of private companies.

Jeff Dillon, a lobbyist for Americans for Prosperity, argued that this unfairly burdens new entrants to social media markets, burdening their potential growth with unsustainable costs to comply with the law. Plus, at least two courts have expressed skepticism about the law’s viability, so why should Ohio throw money, lawyers, and other resources at the idea?

“Taxpayers’ money is limited and valuable, and the cost of litigation would cost Ohio taxpayers hundreds of thousands of dollars of their hard-earned money to defend a law that is so clearly riddled with constitutional concerns; that money could be better spent helping address other real and pressing issues facing Ohio today,” he said.

A trade association of social media companies also opposed the bill, as did the ACLU, arguing that it is simply not up to the government to “dictate companies and private entities what speech they should entertain. , harbor or tolerate”.

Michigan State University law professor Adam Candeub testified in support of the bill in committee. He argued that social media today forms the modern public square. However, the companies that control this place are just “political actors” who “censor and silence those they disagree with”.

Candeub was appointed to a senior telecommunications position with the US Department of Justice under President Donald Trump. According to POLITICO, he has a long history of bashing social media companies for allegations of anti-conservative bias, including as a lawyer for white nationalist Jared Taylor in a lawsuit against Twitter alleging the social network censored him. .

This article was republished with permission from the Ohio Capital Journal. To learn more about new Ohio policies, visit www.ohiocapitaljournal.com.

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Will social media platforms ban ads promoting abortion in red states? http://www.crestwebmedia.net/will-social-media-platforms-ban-ads-promoting-abortion-in-red-states/ Fri, 06 May 2022 13:07:43 +0000 http://www.crestwebmedia.net/will-social-media-platforms-ban-ads-promoting-abortion-in-red-states/ Placeholder while loading article actions Happy Friday! If you’re squinting hard, maybe you can see me at the Heat-76ers playoff game tonight. Send your observations and topical advice to: cristiano.lima@washpost.com. Below: An Amazon labor leader meets with President Biden and a 16-year-old is leading a class action lawsuit against Snapchat that could upset Washington. First: […]]]>
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Happy Friday! If you’re squinting hard, maybe you can see me at the Heat-76ers playoff game tonight. Send your observations and topical advice to: cristiano.lima@washpost.com.

Below: An Amazon labor leader meets with President Biden and a 16-year-old is leading a class action lawsuit against Snapchat that could upset Washington. First:

Will social media platforms ban ads promoting abortion in red states?

As the Supreme Court looks set to strike down the constitutional right to abortion later this year, a wave of red states are expected to enact new restrictions or bans on the practice.

It’s a trend that would force social media companies to make high-stakes and polarizing decisions about whether to ban advertising that promotes or facilitates abortion.

Currently, almost all major platforms prohibit advertisers from posting paid messages that promote or facilitate illegal products, services or activities. This includes Instagram, Google-owned YouTube, TikTok, Twitter, Snapchat, Reddit, Pinterest, and LinkedIn. “Ads must not constitute, facilitate, or promote illegal products, services, or activities,” Facebook’s advertising policies state.

Some explicitly say that digital ads must comply with local laws where the messages appear, and that companies may over-apply them in situations where the legality is unclear.

“We expect all advertisers to comply with local laws for all areas targeted by their ads, in addition to standard Google Ads policies,” Google’s Advertising Policies state. “We generally err on the side of caution in applying this policy as we do not want to allow content of questionable legality.”

With Republican-led state legislatures likely to expand bans on receiving, providing, or facilitating abortions, clinics and other healthcare providers offering related services may soon lose access to a powerful tool to reach potential patients.

A leaked Supreme Court draft opinion, published by Politico on Monday and later authenticated by the court, showed a majority of its justices would strike down the landmark Roe vs. Wade ruling, which set a long-standing federal precedent for abortion rights.

If the decision is finalized, a series of measures to criminalize abortions would quickly come into effect, meaning platforms would have to decide whether they would apply their rules against illegal services or activities in ads to groups seeking to promote abortions in red states.

This dynamic would plunge technology companies into the heart of a hotly contested and highly politicized debate. And it could risk alienating staff and even executives, some of whom have openly supported abortion rights and deplored the court’s draft opinion.

While most big tech companies have been relatively silent on opinion this week, Facebook COO Sheryl Sandberg spoke out against it on Tuesday.

“Today is a scary day for women across our country,” she wrote in a Facebook post. “If the leaked draft notice becomes the law of the land, one of our most fundamental rights will be taken away.”

Sandberg added: “Every woman, wherever she lives, should be free to choose if and when she becomes a mother.”

The platforms’ handling of abortion-related ads has long been a major focus in Washington, and the issue sparked one of the first high-profile skirmishes with a Republican lawmaker over allegations of bias.

In 2017, then-Rep. Marsha Blackburn (R-Tenn.) has hammered Twitter for not allowing her Senate campaign to promote a video with an anti-abortion message. Blackburn, now a senator, would go on to hit out at Facebook in 2018 for temporarily removing another ad in support of her candidacy.

“I’m being censored for speaking the truth,” Blackburn said in a fundraising email in response to the first incident, according to The Hill. In the years since, Republicans have become even more vocal in speaking out against what they call the “censorship” of Silicon Valley companies.

Platforms could also face new calls to more broadly crack down on organic content promoting abortion. But companies usually have stricter policies for paid content, like ads.

Technology 202 asked major platforms if they currently ban ads promoting abortion services in states where restrictions are already in place, such as Texas, or if they would do so under new restrictions or bans.

Google pointed to its policies on abortion-related ads, which state that “we expect ads and destinations to follow appropriate laws and industry standards.” Google already bans abortion ads in dozens of countries, but not in the United States at this time.

Facebook and Instagram’s parent company Meta pointed to policies requiring ads related to abortion or reproductive rights to receive preclearance before they can run. TikTok has led an investigation into its healthcare advertising policy, which states that such advertisements must “comply with the local laws of the target country”. It does not directly address abortion, and the company did not respond to questions about state-level restrictions.

LinkedIn pointed to its Medical Treatment Policy, which states that “LinkedIn reserves the right to limit advertising for medical devices and medical treatments.”

Twitter, Pinterest and Snapchat did not return requests for comment. Reddit declined to comment.

Amazon union chief meets with Biden, testifies at Senate hearing

President of the Amazon Labor Union (ALU) Chris Littles and other labor organizers met with President Biden at the White House on Thursday, according to Reuters David Shepardson and Nandita Bose report. It comes amid a surge of unionization at Amazon and other companies, like Starbucks. Workers at an Amazon warehouse in New York voted to organize with the ALU.

Biden wrote on Twitter that he met with Smalls and other union leaders to “thank them for their leadership in organizing unions,” adding that “these people are inspiring a movement of workers across the country to fight for wages and the benefits they deserve.

Smalls also testified at a Senate Budget Committee hearing on whether companies that violate labor laws should continue to receive federal contracts. Amazon did not respond to Reuters’ request for comment.

(Amazon founder Jeff Bezos owns The Washington Post.)

Teenage girl accuses Snapchat of failing to protect her from ‘gross harm’

The 16-year-old is leading a class action lawsuit against the app, claiming its developers have done next to nothing to prevent the sexual exploitation of girls like her, Drew Harwell reports. The lawsuit seeks at least $5 million in damages and promises Snap will invest more in protecting teens, but it could also have ripple effects across Washington by drawing attention to a tech industry that has been left to fend for itself in the wake of federal lawmakers. non-compliance with technical regulations.

The company said it uses “the latest technology” and develops software “to help us find and remove content that exploits or abuses minors.”

“While we cannot comment on ongoing litigation, it is tragic and we are pleased that the perpetrator has been arrested and convicted,” the Snap spokeswoman said. Rachel Racuse mentioned. “Nothing is more important to us than the safety of our community.”

UK delays new tech regulator

The UK government plans to present its bill setting out the regulator’s powers on Tuesday, but ‘will stop short of including a final bill which could be made into law in the next year-long legislative session. which begins this fall,” Jim Pickard and Kate Beioley of the Financial Times write. That would delay passage of the bill until the 2023-2024 parliamentary session at the earliest, they report.

Plans to hold the regulator accountable have been in the works for years. The UK government announced it was setting up the regulator in 2020. Last year it was set up in ‘shadow form’ within the UK competition regulator, the FT reports. However, it has “no power beyond the watchdog’s existing toolkit”, write Pickard and Beioley.

Without a new law defining its powers, “the tech regulator won’t be able to set bespoke rules for tech companies or impose fines of up to 10% of turnover for having them. breached – two elements of a radical plan to curb the dominance of a small number of powerful tech groups,” they write.

Tesla CEO Elon Musk unveiled the list of backers who plan to fund $7 billion of its deal to buy Twitter. Our colleague, Taylor Lorenz:

Robert McNeesprofessor of physics at Loyola University Chicago:

Facebook deliberately caused havoc in Australia to influence new law, say whistleblowers (Wall Street Journal)

Andreessen’s Role in Musk-Twitter Bid Creates Meta Conflict (Bloomberg)

Big Tech data collection is criticized by the world central bank group (Reuters)

Musk faces FTC antitrust scrutiny over Twitter alongside stock probe (Bloomberg)

Location data firm provides heatmaps of where visitors to abortion clinics live (Motherboard)

On Twitch, entertainment meets trauma as streamers cover the Depp v Heard (Nathan Grayson) lawsuit

  • NTIA Administrator Alan Davidson and others speak at the second Quad Open RAN Forum Monday at 7:45 a.m.
  • The Center for Technology Innovation at the Brookings Institution is hosting a webinar on Algorithms in the U.S. Legal System Thursday at 11 a.m.
  • The FTC and the Department of Justice Host a Listening Forum on the Impacts of Mergers and Acquisitions in the Tech Industry Thursday at 2 p.m.

ThatThat’s all for today — thank you so much for joining us! Be sure to tell others to subscribe to the Technology 202 here. Get in touch with advice, comments or greetings on Twitter or E-mail.

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A growing number of young investors are increasing their stakes in the stock market  http://www.crestwebmedia.net/a-growing-number-of-young-investors-are-increasing-their-stakes-in-the-stock-market/ Fri, 06 May 2022 06:11:26 +0000 http://www.crestwebmedia.net/?p=1904 Social media apps that provide financial education and advice are enticing to young investors. According to recent surveys, young investors take more significant risks to make money. Investment experts and “influencers” alike have been warned to be wary in the wake of the recent stock market turmoil. There has been an increase in people interested […]]]>

  • Social media apps that provide financial education and advice are enticing to young investors.
  • According to recent surveys, young investors take more significant risks to make money.
  • Investment experts and “influencers” alike have been warned to be wary in the wake of the recent stock market turmoil.

There has been an increase in people interested in financial planning and investing with the rise of “influencers” on platforms like TikTok, Instagram, and Twitter.

While reading on social media, they were swayed by stories about quickly making money by investing in cryptocurrencies and stock markets and now doing so with their spare cash.

There have been more than seven trillion views of financial, investing, and stockton-related videos on TikTok. The economic, social media scene is dominated by videos applauding stocks “going to the moon,” telling buyers that they can swiftly change $10 into $10,000 or initiate a “doge revolution.”

When Bankruptcy Is the Best Option

The bankruptcy process isn’t an end in itself. It could be beneficial for you. Bankruptcy will stop the collection of calls, lawsuits and garnishments of wages. It erases debt according this to this resource from BKHQ. Contrary to the claims of others bankruptcy could improve the credit scores.

Score experts and credit bureaus frequently say that bankruptcy is the worst option for your score. Foreclosures, repossessions and collections, charge-offs and nothing more could lower your scores as quickly and as far as bankruptcy.

But that’s only part of the tale. Many people have to deal with debt and debt that credit is already ruined before they can apply for bankruptcy. When they do the process, their scores tend to increase, not decrease. If the debt is wiped out (which is referred to by bankruptcy courts as”discharge “discharge” — scores increase even more.

“Within a year, you’re way better off,” says Jaromir Nosal, an assistant economist in Boston College, who co-authored an analysis with the Federal Reserve Bank of New York regarding the consequences of bankruptcy. “It’s a pretty rapid rate of recovery.”

When is it time to put a stop to digging holes from which you aren’t able to be able to

Many of us believe that we are morally bound to pay back what we owe — if we are able to. However, the ship usually is over by the point people are forced to contemplate bankruptcy. They may continue to reduce the debts they might not be able to repay which can damage their credit scores, and steal money that they could use to help their retirement. If they identify a difficult situation, take it on, resolve it and get on with their lives.

If you’re able to pay your bills on time, you’re in good shape. If you’re struggling, find out the options available to get debt relief. However, bankruptcy could be the best choice if your debt from consumer sources like the ones listed above, which can be eliminated is more than 50% of your earnings or it would take 5 or more years in order to pay back that debt, even with drastic strictures.

There is a dread of missing out that permeates the American way of life” (FOMO)

Both Facebook and Twitter have a large following.

Reddit, Instagram, and TikTok are now selling high-risk investments rejected by the traditional financial industry – and usually for a good reason.” Mr. Jobson, a spokesperson for Interactive Investor, says that

Recent studies show that young investors are more risk-averse than their elders. According to a Barclays survey, twenty-one percent of Gen Z investors are taking advantage of the present market conditions, while another 16 percent are seeking to “play the markets,” according to a Barclays survey.

According to a recent study by Interactive Investor, more than half of young investors who have purchased bitcoin or dogecoin have used debt from credit cards, student loans, and other forms of borrowing.

According to a new study by the Motley Fool, Generation Zers’ financial decisions are heavily influenced by social media.

However, it’s important to note that not all financial content on social media is created equal. Additionally, some films provide decent investment and financial advice on Roth IRAs, improving your credit score, and long-term investing.

A group of “influencers,” like Tori Dunlap, a young money expert who started her first business at the age of nine and saved $100,000 by the time she was 25, upload similar videos on the TikTok platform under the moniker Her First $100,000,000.

Before TikTok, bad financial advice was all around us; it was delivered differently. Her main issue with the program is the 60-second video duration limit. Even though this feature was removed, longer films are still a rarity.

In a recent interview with Insider, she claimed that TikTok would serve as a starting point for individuals who want to learn more. “Now that I’ve given you this piece of knowledge, please go and read about it,” I tell you.

According to Dunlap, when individuals don’t evaluate the material they consume, it’s easy to believe whatever they read online. This may be dangerous.

When something sounds too good to be true, it generally is. Instead, look up the person’s name on the internet.” Said she.

Even though Jobson recognizes the value of specific internet investment advice, he advises investors to exercise caution when seeking it and check the credibility of those who provide it.

According to him, there are “some disturbing social media posts” about people’s investments. Due to the rise of online “influencers,” many of whom have no idea what they’re talking about, so-called “financial influencers” have increased.

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Akshay Marwah Co-founder of AAFT Online – TechGraph http://www.crestwebmedia.net/akshay-marwah-co-founder-of-aaft-online-techgraph/ Wed, 04 May 2022 16:12:09 +0000 http://www.crestwebmedia.net/akshay-marwah-co-founder-of-aaft-online-techgraph/ In an interview with TechGraph, Akshay Marwah, co-founder and co-CEO of AAFT Online said, “New age social media platforms are looking for new ways for creators to monetize their content, making it an lucrative for creative arts professionals. ” Read the full interview: Could you give us an idea of ​​how far AAFT Online has […]]]>

In an interview with TechGraph, Akshay Marwah, co-founder and co-CEO of AAFT Online said, “New age social media platforms are looking for new ways for creators to monetize their content, making it an lucrative for creative arts professionals. ”

Read the full interview:

Could you give us an idea of ​​how far AAFT Online has come in its year of existence? From when it started to where it is now?

-Sponsored-

Akshay Marwah: AAFT Online was created with the goal of promoting media arts education globally by offering certificate and diploma courses meticulously designed and delivered using non-traditional skills development methodologies.

Initiated with just 4 courses, the platform now offers more than 20 creative, lifestyle and contemporary courses covering media, journalism, fashion design, photography and film, among others. We currently work with a team of 120 professionals and aim to add another 100 by the end of 2022.

How does AAFT Online facilitate the entire learning process digitally?

Akshay Marwah: We offer courses using non-traditional methodologies that enhance learning outcomes and provide the best possible learning experience for learners. Our highly specialized diploma and certificate courses, curated by academics and industry experts for students and working professionals, add real-world context to learning and prepare learners for the market.

Essentially, we combine our 30+ years of experience with live virtual classes, recorded video lectures, printable materials, and expert mentors to deliver a seamless, effective, interactive, and holistic learning experience.

How is technology transforming the digital learning space? Do you think the trend had set in even before the disruption caused by the pandemic?

Akshay Marwah: Yes, the e-learning ecosystem was thriving even before the pandemic hit in early 2020. However, the significant boost provided by the outbreak to the industry cannot be ignored. With the physical classroom learning model having become inaccessible during the lockdown, it was online learning that came to the rescue.

Even at this point, however, no platform offered dedicated courses in media and the arts space for students and professionals looking to hone their creative skills and boost their career prospects. This is why AAFT Online was launched to transform learning in the media and arts segment and create market-ready individuals around the world.

What are the new trends in digital media and the creative arts space?

Akshay Marwah: We see new trends emerging through greater technology adoption. For example, social media is becoming more relevant and engaging than ever as creating social media content is becoming a mainstream activity for many. New age social media platforms are looking for new ways for creators to monetize their content, making it a lucrative outlet for creative arts professionals.

As the world becomes increasingly digitized and virtualized, the metaverse is taking center stage. Businesses are increasingly drawn to building a presence in the metaverse, increasing the demand for digital media and creative arts experts who are familiar with the technologies that make up Web 3.0.

We are also seeing continued investment in technologies such as artificial reality (AR) and virtual reality (VR) to deliver immersive experiences to users across all industries. Additionally, the advanced use of data analytics is increasingly being used in the digital world to assess consumer needs and feedback.

The digital media and creative arts ecosystems are bustling with activity and on the verge of hypergrowth. It is exciting to anticipate the direction in which the industry will evolve with this level of advancement.

AAFT Online has collaborated with different industry experts and technology partners to strengthen its digital footprint. In the future, do you see more such engagements?

Akshay Marwah: Yes. AAFT Online is ahead of the curve due to its technological features and non-traditional teaching methodologies. We offer a mix of one-on-one mentoring sessions, hands-on exposure through assignments and projects, up-to-date content, interactions with experts from around the world, and dedicated job placement support to guide learners to success in media rapidly evolving. countryside. We will therefore forge several strategic partnerships to ensure that we offer the best learning opportunities.

What is the response so far to your online courses?

Akshay Marwah: Our courses are based on practical and professional training, which has become the highlight of AAFT Online. This has helped us attract students from diverse demographics and thus diversified learner response. In addition to the impressive number of registrations, learners appreciated the structure of the course and the teaching-learning process.

Typically, course completion rates, which are defined as the percentage of enrolled students who complete the course, range from 0.7 to 52.1 percent. We are proud to say that our completion rates range from 85-90% with a learner satisfaction rate of around 94%. In terms of age groups, we are seeing a pull of 17 to 45 year olds who are interested in making art a full-time career.

What is the roadmap for AAFT Online in the future?

Akshay Marwah: We have reviewed learner response to each course and incorporated the changes into our upcoming courses. With new courses on the horizon, we plan to diversify our subject matter experts who are proficient in the theoretical and practical aspects of learning. We have imagined a placement portal and plan to integrate all our learners into it for better professional influence.

Our roadmap also involves developing a job market where the creative crowd can thrive. Apart from this, AAFT Online also strives to provide a platform to showcase different works and help students engage with various industry experts. We also aim to create UG and PG programs in association with the international university for better acceptability in the global market. Our investment in technology is our priority as we help learners stay engaged and motivated. Technical innovations such as AI and ML will be integrated to improve professional skills.

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Uh Oh, IP: Chinese social media platforms now display user geolocation http://www.crestwebmedia.net/uh-oh-ip-chinese-social-media-platforms-now-display-user-geolocation/ Sat, 30 Apr 2022 17:54:47 +0000 http://www.crestwebmedia.net/uh-oh-ip-chinese-social-media-platforms-now-display-user-geolocation/ voice of april is a video containing edited audio clips that show the reality of a Covid-stricken Shanghai where residents struggle with a sense of helplessness. The video seeped into every corner of WeChat, but soon after it disappeared. On Friday, April 22, a video was shared on Chinese social media and when evening fell, […]]]>

voice of april is a video containing edited audio clips that show the reality of a Covid-stricken Shanghai where residents struggle with a sense of helplessness. The video seeped into every corner of WeChat, but soon after it disappeared.

On Friday, April 22, a video was shared on Chinese social media and when evening fell, it suddenly ended up on everyone’s smartphone screen.

voice of april (四月之声) is a compilation of real audio clips of conversations recorded in Shanghai throughout April, providing a moving and heartbreaking account of what the people of Shanghai have been through since the start of the Covid crisis. in their city.

Early Saturday morning Beijing time, the voice of april (四月之声) video had seeped into every corner of WeChat. Shortly after, he disappeared.

The video, directed by someone named “Cary”, appears to have first appeared online Friday with the following message:

A month after the outbreak of the epidemic in Shanghai, I saw too many voices coming online which then quickly disappeared. Over time, I became a little insensitive, but some things shouldn’t have happened. Since they did, they must not be forgotten. Too many of our countrymen have suffered in ways that could have been avoided. I made a video, as objective and realistic as possible, like a record to remember the voices of April, and I hope everyone will be fine.”

The video in question, embedded below, is nearly six minutes long. (Update: Here is a link to a version with English subtitles.)

He begins his story on March 15, just a day before Shanghai introduces its so-called ‘grid screening’ strategy – meaning that every resident of a key Covid area of ​​the city would take two nucleic acid tests. within 48 hours. On this day, the total number of Covid cases since the start of the epidemic in early March was 1156. The audio is real – as all the extracts are – and was recorded during an official press conference on epidemic prevention and control in Shanghai.

“At the moment, Shanghai does not have a lockdown, and there is no need for a lockdown,” the spokesperson can be heard saying, as the video shows aerial footage of Shanghai city.

The video then jumps to March 26, when the total number of cases since the start of the outbreak had risen to 12,527 (asymptomatic and symptomatic combined), with new cases added daily being 2,676.

Still, Shanghai officials can be heard saying there will “never be a lockdown” in the city, suggesting that Shanghai is not just important for Shanghai, it is important for the economy of the whole country.

The video then displays its title page: voice of april.

The video, showing aerial footage of Shanghai for the full six minutes, then continues with snippets of audio fragments from early April, with concerned residents calling local authorities to express concerns about their personal situation after the announcement. sudden onset of a progressive lockout. in Shanghai on March 27.

Through dozens of audio clips, we hear the voices of residents, delivery drivers, community workers, parents, children, Covid patients, pet owners, volunteers, and more.

In doing so, through the words of those who witnessed it, voice of april raises the questions that have been on the minds of so many over the past 25 days or more. People in Shanghai are hungry; food supplies are wasted due to mismanagement and poor logistics; parents and children separated in quarantine facilities; people trying unsuccessfully to get emergency care for a medical emergency in their family; cancer patients unable to return home after receiving chemotherapy in hospital; Covid patients arriving at centralized quarantine locations that have no supplies or beds; a desperate mother who finds herself calling neighbors to get medicine for her sick child in the middle of the night; pet owners in tears because their dog was killed by anti-epidemic agents.

“The virus doesn’t kill people, it’s hunger,” a voice can be heard saying.

“Distribute supplies!” Distribute supplies! Distribute the supplies! a group of people are heard shouting.

Through the audio clips, it becomes clear that it’s not just the residents who have suffered throughout this ordeal – it’s the whole city, including its volunteers and community workers who are equally powerless to help others. because of the policies in place.

The video ends with a black and white screen showing the characters “上海, 早日康复” (Shànghǎi, zǎorì kāngfù): “Shanghai, get well soon.”

Shortly after the video went viral, Wechat and Weibo users found they were no longer able to upload the file, and soon all links to the video ended up leading to a deleted post.” 404″.

The censorship apparently only added fuel to the fire. “[You want] war? It’s the war ! some said, while others posted images protesting the censorship: “You can’t censor the unity of the people of Shanghai!”

Immediately, netizens began offering various alternative ways to refer to the title of the video to circumvent censorship, suggesting that there can never be a “zero policy” when it comes to silencing the voices of the people.

However, alternative hashtags and expressions were also quickly taken offline, such as the hashtag “The Voices of Shanghai” (#上海之声#).

“You can’t treat everything deleted as something that never happened,” wrote one Weibo user. Another commenter said: “What are you deleting? For what reason? What is so terrible for us to know that you came so quickly to censor it?

“It’s just a report of real events, what’s the point of censoring it?” Originally we were just sad, not angry. Now it is a revolt of the people. A cover-up only makes things worse.

Probably the only time during China’s Covid era where there has been an outpouring of online anger comparable to this example is when Li Wenliang died – the doctor who was first silenced when he attempted to to warn others about the novel coronavirus outbreak (learn more here). His death and the censorship surrounding it have also led to millions of people venting their frustrations online. Censorship, as in this case, only added fuel to the fire.

A word that many people comment on the voice of april use of the video after seeing it is “helplessness”: “I watched the voice of april. By gathering all the helplessness, this world seems even more helpless.

“Tonight is the evening of erased voices [404之声]wrote one Weibo user.

For context:
– Growing frustrations as the Covid crisis began in the city
– Children and parents separated for isolation
– Pet dog killed by anti-epidemic worker
– Deplorable conditions in quarantine places

Update, read also: Voices of April, The Day After.

For more articles on Covid-19 related topics on Chinese social media, click here.

By Manya Koetsewith contributions by Miranda Barnes

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Court examines state repression on social media platforms http://www.crestwebmedia.net/court-examines-state-repression-on-social-media-platforms/ Fri, 29 Apr 2022 15:34:37 +0000 http://www.crestwebmedia.net/court-examines-state-repression-on-social-media-platforms/ TALLAHASSEE – Government lawyers. Ron DeSantisThe administration on Thursday tried to persuade a federal appeals court to overturn a preliminary injunction that blocked a controversial law aimed at preventing social media giants such as Twitter and Facebook from robbing politicians and other users of online platforms. Arguments before a three-judge panel of the 11th U.S. […]]]>

TALLAHASSEE – Government lawyers. Ron DeSantisThe administration on Thursday tried to persuade a federal appeals court to overturn a preliminary injunction that blocked a controversial law aimed at preventing social media giants such as Twitter and Facebook from robbing politicians and other users of online platforms.

Arguments before a three-judge panel of the 11th U.S. Circuit Court of Appeals followed a ruling last year by U.S. District Judge Robert Hinklewho sided with online industry groups who argued the law — one of DeSantis’ top legislative priorities for 2021 — violated the First Amendment.

NetChoice and the Computer & Communications Industry Association, groups that represent tech titans such as Twitter, Facebook and Google, filed the lawsuit. The law was intended in part to prevent major social media platforms from banning political candidates from their sites and to require companies to publish – and consistently enforce – standards on issues such as banning users or content blocking.

Hinkle issued a preliminary injunction a day before the law takes effect on July 1, 2021.

Industry groups have argued that the measure violates companies’ First Amendment rights and would harm their ability to moderate content on platforms.

State attorneys argued that the social media groups were nullifying users’ speech rights.

Brian Barnesa private attorney who represents the DeSantis administration, defended the restrictions during oral arguments Thursday, held in Montgomery, Ala.

Barnes told the three-judge panel that major social media platforms such as Twitter — which has around 300 million monthly users — should be regulated the same as “common carriers,” which can include things like transport and telecommunications companies.

Under intense questioning by the judge Kevin NewsomBarnes said common carrier regulations should apply as users are locked out with major social media platforms once they log in to services.

“When a social media platform gets big enough, there’s this dynamic where it becomes very difficult for people who have joined the platform to switch to a different platform,” Barnes said. “And what the legislator is trying to achieve is this type of market failure where the network effect prevents people from changing in response to a problematic content moderation policy, in response to the unfair application of a stated content moderation policy.”

DeSantis made the issue a priority after the former president donald trump was blocked on Facebook and Twitter after Trump supporters stormed the US Capitol on January 6. The governor and Republican lawmakers described the law as protecting free speech.

As an example of potential penalties in the law (SB 7072), companies that violate the ban on banning political candidates from platforms could be fined $250,000 per day for candidates across the board. from the state and $25,000 per day for other applicants.

The industry groups lawsuit and preliminary injunction request argued, in part, that the measure was politically motivated. The law was designed to target large online platforms, as it applied to companies that have annual gross revenues of more than $100 million or have at least 100 million monthly individual “participants” in the world.

“At its core, (the bill) upsets the rights of a targeted group of online services to decide what material to display and how that material should be presented,” said a legal memorandum filed by the plaintiffs. “In other words, the law strips these private companies of the ability to make editorial judgments — a fundamental part of the ‘freedom of speech’ protected by the First Amendment. Indeed, the law is designed to impose special limits on their speech on certain online services due to the open hostility of state authorities to their political opinions and “ideology”. The law is patently unconstitutional.

Hinkle’s decision last year called the law “riddled with vagueness and ambiguity”.

“The legislation currently at issue was an effort to rein in social media providers deemed too big and too liberal. Balancing the exchange of ideas between private speakers is not a legitimate government interest,” Hinkle wrote in a 31-page order.

Paul Clementa former U.S. solicitor general who represents tech industry groups, told the three-judge panel — made up of Newsom and judges Gerald Tjoflat and Ed Carnes — that the law’s focus on large social media companies illustrates its flaws.

In passing the law last year, Republican lawmakers inserted a theme park exemption designed to protect Walt Disney Co. from social media restrictions. But they reversed course in a special session last week and removed the exemption after Disney clashed with lawmakers DeSantis and GOP over new state bans on teaching gender identity and sexual orientation in public schools.

During Thursday’s arguments, Newsom asked about removing the exemption for theme parks.

“The exclusion of a subset of major social media platforms…is truly terrible,” Clement explained. “In a sense, they (the legislature) just sort of doubled down… It’s almost like a test case or a real-world demonstration of why speaker-based distinctions are problematic.”

Clement likened the technology statute to a law that would only apply to newspapers with a circulation of a million or more, excluding national publications.

“And then one of the state newspapers tears up in the Legislature and says, ‘Forget it, we’re going to get rid of that little state newspaper exclusion. I think that would show that it was all a bit rotten to the core,” he said.

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Leave Twitter? Here are 5 alternative social media platforms for creatives http://www.crestwebmedia.net/leave-twitter-here-are-5-alternative-social-media-platforms-for-creatives/ Wed, 27 Apr 2022 19:00:11 +0000 http://www.crestwebmedia.net/leave-twitter-here-are-5-alternative-social-media-platforms-for-creatives/ Unless you’ve been living under a rock, you’ve probably heard that Elon Musk will shell out $44 billion to buy Twitter later this year. And while Musk apparently only plans to add new features and improve the platform, some users are already looking to jump ship. The sale has prompted some Twitter users to search […]]]>

Unless you’ve been living under a rock, you’ve probably heard that Elon Musk will shell out $44 billion to buy Twitter later this year. And while Musk apparently only plans to add new features and improve the platform, some users are already looking to jump ship.

The sale has prompted some Twitter users to search for alternatives to the app – and that’s where we come in. Twitter is an important tool for any creation, as it allows us to communicate with each other and share our work, but if you would rather not support its new owner, then perhaps some of the alternatives below would suffice. We’ve rounded up some of the best social media platforms that will suit any creative, no matter your medium.

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SC plans to use TikTok, other social media platforms to make secular rulings http://www.crestwebmedia.net/sc-plans-to-use-tiktok-other-social-media-platforms-to-make-secular-rulings/ Wed, 27 Apr 2022 07:20:00 +0000 http://www.crestwebmedia.net/sc-plans-to-use-tiktok-other-social-media-platforms-to-make-secular-rulings/ INQUIRER.net stock photo BAGUIO CITY, Philippines — The Supreme Court is considering tapping into various social media platforms, including TikTok, as part of its aim to secularize its rulings. “We have also started with Facebook, Twitter and Instagram but hopefully we can have a podcast kasi napansin natin ang tao ngayon hindi mahilig magbasa [because […]]]>

INQUIRER.net stock photo

BAGUIO CITY, Philippines — The Supreme Court is considering tapping into various social media platforms, including TikTok, as part of its aim to secularize its rulings.

“We have also started with Facebook, Twitter and Instagram but hopefully we can have a podcast kasi napansin natin ang tao ngayon hindi mahilig magbasa [because we’ve noticed that the people no longer like reading]. They [would] rather listen wherever they are, if they have the internet or whatever access they have, they have the device and they’re interested in a particular decision that’s really important, then they can hear the podcast,” said Chief Justice Alexander Gesmundo on Wednesday. journalists.

TikTok is a social media platform where users can post video content on various topics.

As Election Day approaches, TikTok has become a political battleground for supporters of various candidates, with video content released in support of their respective bets and against their rivals.

TikTok is currently considered one of the biggest social networks next to Facebook and Instagram. It has over 700 million active users worldwide.

Gesmundo admitted that it was necessary to study the use of TikTok because the majority of shared content is satirical.

But given its wide reach and to counter misinformation, he said “we will be looking at this as a means of communication using TikTok. We consult experts in effective communication.

Secularization of the Supreme Court website

The Chief Justice added that the Supreme Court’s official website (www.sc.gov.ph) will be revamped with the ultimate aim of becoming the go-to place for people hungry for information.

“The website will be redesigned and will contain more reliable and accurate information, understandable by lay people,” Gesmundo said.

RELATED STORY:

JikTok as polls battleground: Lies spread unchecked

/MUF

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HubSpot: Where are these viral social media platforms now? http://www.crestwebmedia.net/hubspot-where-are-these-viral-social-media-platforms-now/ Mon, 25 Apr 2022 11:19:29 +0000 http://www.crestwebmedia.net/hubspot-where-are-these-viral-social-media-platforms-now/ From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Moreover, many of those that were once in vogue suddenly lost popularity. If you’re a marketer, it can be difficult but necessary to keep up with these trends to build and maintain a strong following. Over […]]]>

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Moreover, many of those that were once in vogue suddenly lost popularity. If you’re a marketer, it can be difficult but necessary to keep up with these trends to build and maintain a strong following.

Over the years, we’ve kept you up to date on which social media platforms you should be interested in. But you might be wondering where are these viral social media platforms now? And which are they still worth investing in? Here’s what you need to know.

Viral social media platforms: where are they?

  1. ICT Tac

We first highlighted TikTok as app marketers should watch in 2019. Back then, the app had over 500 million monthly active users. Since then, that number has doubled to over a billion monthly active users.

In 2019, we saw brands like Guess experiment with TikTok by creating their own unique viral video challenges. We predicted that more industries and brands would start to get creative with their marketing tactics and get to grips with TikTok over time.

Yet in 2022, brands are still struggling to find their footing on TikTok. In 2022, InVideo reported that 50% of major brands had no presence on TikTok. This includes billion dollar brands like Google, Ikea and YouTube.

But that doesn’t mean companies count the app — far from it, in fact. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan to increase their investment in 2022.

Leveraging TikTok influencer marketing

If you’re a marketer looking to leverage the app or increase your investment, influencer marketing is a great way to do that. While many brands are still struggling to integrate into the app, TikTok influencers are popping up every day and enjoying huge success.

An example of this would be Drew Afualo (@drewafualo on TiKTok). The Los Angeles-based content creator rose to fame on TikTok by calling out misogynistic creators and users on the app.

In January, Afualo saw his account grow from 1.5 million subscribers to 4 million in just two months, according to Buzzfeed. As of April 2022, the account has 6.9 million followers.

Since gaining popularity on the app, Afualo has been tapped to promote movies like “The Lost City,” starring Sandra Bullock and Channing Tatum.

@drewafualo#ad Be sure to check out The Lost City 3/25 Sandra Bullock is the baddest time @Paramount Pictures #fyp#xyzbca#girls#men#funny#college#embarrassing#OscarsAtHome#WomenOwnedBusiness ♬ Joy (30 seconds) – Tim Taj

She has also partnered with online fashion retailer Shein to promote her SheinX collection.

@drewafualo Lmk which outfit is your favorite Shop the #SHEINX collection and use my code “DREW” to save 15% sitewide @SHEIN US! #SHEINpartner#fyp#xyzbca#girls#men#funny#college♬ original sound – Drew Afualo

TikTok content creators like Afualo create meaningful connections with their audiences and understand the app in ways that many brands don’t. This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok.

In our survey, we found that 57% of influencer marketers said influencer marketing was one of the most effective trends they leverage. We also found that 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing.

2. Clubhouse

I remember when Clubhouse launched in 2020. It was like an exclusive club where you had to know someone who could get you in. And in a way, it was. Clubhouse is an audio chat based application. When launched, users were expected to receive an invitation from another user to join.

In July 2021, app developers removed Clubhouse’s invite-only system, allowing anyone to join the platform.

When we first mentioned Clubhouse in February 2021, the app was only available on iOS devices. However, the following May, it also became available on Android devices.

In our initial reports, we said we weren’t entirely sure if Clubhouse would work for brands and marketers. And, over the past year, Clubhouse’s popularity has started to decline as other platforms, like Twitter through Twitter Spaces, try their hand at audio chats.


Is marketing on Clubhouse useful?

In February 2021, Clubhouse peaked at nearly 10 million monthly downloads. Just two months later, in April 2021, that number dropped to just 900,000 downloads, according to Forbes. But don’t let that deter you from using the audio app. The numbers suggest Clubhouse could experience a resurgence in 2022.

As of December 2021, the app has been downloaded 1.3 million times, and as of early 2022, Clubhouse is ranked number 12 social media on the App Store, according to InfluencerMarketing Hub.

So, is there value in marketing on Clubhouse? It depends on your approach. A huge draw for Clubhouse has been its association with celebrities like Drake, Kevin Hart and Tiffany Haddish. With that in mind, using well-known influencers or industry micro-influencers to promote your brand on Clubhouse could be a worthwhile investment.

Clubhouse can also be a useful platform for hosting discussion groups and creating personal connections with your audience.

However, if you’re having trouble finding an influencer big enough to draw your audience to Clubhouse, or if your audience doesn’t seem to frequent the app, it may be better to invest elsewhere.

3. Twitter spaces

Launched in 2020, Twitter Spaces is Twitter’s answer to Clubhouse. It is a feature that allows users to join and host live audio chats on the Twitter application.

We predicted that Twitter Spaces would be a great feature because Twitter is already a dialogue-friendly platform with very little emphasis on visuals.

Although there are no statistics regarding the popularity of Twitter Spaces among users, Twitter itself is an extremely successful application. Twitter announced that its annual revenue in 2021 was $5 billion, a 37% increase in revenue year over year.

In a recent HubSpot survey, we also discovered that only 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces, however, 68% of those who say it is the marketing strategy of most effective social media they use.

Knowing the popularity of Twitter and the fact that your competitors are likely to increase their investment in audio chats, Twitter Spaces is definitely a feature to consider in your marketing strategy.

Your brand can use Twitter Spaces to create meaningful engagement with its audience, connect during trending topics and cultural moments, or host large-scale focus groups to get feedback on a product or service.


4. House party

Launched in 2016, Houseparty was a group messaging app that allowed video chats and could host up to eight users at a time. For added fun, attendees can use unique filters, stickers, and other features to keep the party going. Two years after its inception, the app launched a game-chat feature so users could play games with friends.

In 2019, we wrote, “For example, a small makeup company can sponsor a ‘party’ where an influencer can answer beauty questions and show attendees how to use one of their new beauty products. .”

However, Houseparty was shut down in September 2021 after being acquired by Fortnite developer Epic Games. The game developer said, “The team behind Houseparty is working to create new ways to have meaningful and authentic metaverse-wide social interactions across the entire Epic Games family.”

5. Lasso

We first listed Lasso as a social media platform marketers should watch in 2019. Launched by Facebook in 2018, Lasso was a short-form video platform meant to compete with TikTok.

We looked into our crystal ball in 2019 and wrote, “While Lasso is just getting started, it could be a promising platform in the future as it is owned by Facebook. This could mean that the app could benefit from the user base, technology resources and funding.”

Unfortunately, Lasso never really tapped into the Gen Z audience that Facebook was trying to reach, and the app was shut down in July 2020. The platform was abandoned when Facebook began testing the feature. like Instagram’s TikTok, Reels.

Trying to promote your brand on an app that isn’t as popular as it used to be can feel like showing up to a party after most everyone has gone home. Fortunately, new platforms are always on the rise, so there will always be new, creative ways to tap into your audience. And you can trust us to share the rest.

Originally posted 25 April 2022 at 07:00:00, updated 25 April 2022

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