Media platforms – Crest Web Media http://www.crestwebmedia.net/ Sat, 27 Nov 2021 15:51:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://www.crestwebmedia.net/wp-content/uploads/2021/10/cropped-icon-32x32.png Media platforms – Crest Web Media http://www.crestwebmedia.net/ 32 32 Double Your Profits With Social Media Platforms: Here’s How http://www.crestwebmedia.net/double-your-profits-with-social-media-platforms-heres-how/ Thu, 25 Nov 2021 14:57:40 +0000 http://www.crestwebmedia.net/double-your-profits-with-social-media-platforms-heres-how/ Focusing on internet business and making a business popular in the online environment, also increasing the level of brand development, increasing the volume of advertising can seem like an expensive process. However, as a rule of thumb, with the right leadership and the right motivation, anyone is capable of doing it. You can use other […]]]>

Focusing on internet business and making a business popular in the online environment, also increasing the level of brand development, increasing the volume of advertising can seem like an expensive process. However, as a rule of thumb, with the right leadership and the right motivation, anyone is capable of doing it.

You can use other tools to increase the number of visitors to your homepage, such as email marketing, content marketing, and SEO, or just get VistaCreate Inventory Assets to vary the content of the pages, but you must also create the strategy of your social media for an effective increase in sales.

1. Target audience

If we’re talking about social networks, it’s good to choose platforms where your real audience is. What does it mean? For example, if the public uses Twitter for the most part, it is not appropriate to emphasize only on Twitter. Also, it would be very inconvenient to search for customers just by signing up on Facebook without doing any research.

How to conduct research?

One of the best ways is to collect the demographics of the target audience and understand their location and GEO platforms. We bet it will be various social media platforms. Be aware that this is a long process, during this period all of your articles will become a source of research. Networks like LinkedIn and Facebook can be good sources to take into account the number of users, especially B2B audiences.

They have great tools to help you connect and understand your active audience. Good analytics tools can help you find popular hashtags that competitors use in their advertising campaigns. By analyzing their advertising campaigns, you can collect all the necessary and important information.

Also, don’t forget Google Analytics. This tool provides clear details of the whereabouts of potential customers, as well as data on what they might be. By using all of these tools, can you have a full understanding of which platform your target audience chooses and uses most often. It will also help determine the direction to take.

2. Content for people

You need to think about the people, namely your audience, when you write and post news and articles on your blog. It is best to choose your words carefully so that they are understandable to people. In other words, it is best to explain and present information to people in a clear and understandable way. There are different audiences that should be considered and evaluated before any content is published.

Let’s say your target audience is 20-35 year olds and your business is aimed at the entertainment niche, in which case it wouldn’t make a lot of sense to use a commercial tone or use complex terminology. People prefer not particularly complex information which becomes boring for them, it is necessary to present the content in an elegant way. These publications must be reliable, that is, free from false and incorrect data. Otherwise, your content will be ignored.

However, if you want to reach out to older professionals who specialize in specific tasks, it is best to take your relationship with such an audience very seriously, then you can keep their interest. By the way, it is best to create articles in a consistent and unique style, using the right terminology and concepts.

Providing engaging and targeted content to your audience is a major concern. In this case, you can show yourself as an expert on your subject, close to your target audience, and this will inspire confidence, and therefore, the desire to use your services.

3. Regularity of publication of articles

It turns out that the frequency of publication is an important point that is not often taken into account when analyzing content. The most important thing is to maintain a balance when posting messages. Due to the scarcity of messages, it is possible to lose connection with the reader, and conversely, too frequent posts with a large amount of text can be annoying. Then blockage and public ignorance will be inevitable.

Consistency and balance, active user attention, finding the right time to post and good reviews are the main goals of building a social media strategy. Remember to share content and experiment as this will help you determine what works best. There is a difference in social media, its types and audience response times. The frequency of posts on Instagram or Facebook may not be very high, for example 1 post per day. However, your audience will surely notice the post with a good visual design.

On the contrary, Twitter requires a lot of posts per day, as usually one “tweet” can disappear under thousands of the same “tweets” during the day. It is worth paying attention to what attracts audiences, what readers like. This way you can determine the relevance and quality of your content.

4. Hashtag implementation

The hashtag is used on various social media platforms. Usually Twitter is immediately associated with a hashtag, but it is not only its working tool. Other networks like LinkedIn, Instagram and Facebook can effectively use hashtags as well. By using this tool, you can reach the right people, potential customers, consumers, readers, etc. The search and selection of these people is based on keywords and phrases, these queries are usually associated specifically with a niche, a company or just a brand.

If you have the hashtag #graphicdesign on your network, then naturally you will become attractive to those who are related in any way to this industry. In this way, you can enter the circle of interests, make the information available to those who are interested, and share the data with a wider audience.

Keeping track of your audience’s popular hashtags is one of the best ways to use them. Posts with popular hashtags attached to a URL or page are a fairly easy way to increase home page traffic and potentially increase conversions or sales.

5. Content value

Social platforms are a good choice for a brand or business to show the value and relevance of its content. The content must be made attractive to a large audience, this will then lead to clicks on the site and, in principle, will lead to the choice of your brand and your services. The most valuable content is the publication of guides, instructions and even advice. This type of article engages your audience and inspires them to try your products and services to buy your products.

Take as an example the creation of an article on the effectiveness of social platforms in increasing sales of any product. For example, when designing clothes, you can introduce readers to the types of clothes that correspond to other categories. If you are in science or technology niches, you can show inspiring and amazing things people can do by using your specific products and services.

In order to present potentially useful products and services to your potential customer, it is important to use this type of content. This will increase the level of trust in the brand and the company providing the services. You also encourage your target audience to think more seriously about your products and services. The main thing in this business is the correct use of keywords.



Source link

]]>
Responsibility for content on social media platforms, websites should be clearly defined: Ashwini Vaishnaw http://www.crestwebmedia.net/responsibility-for-content-on-social-media-platforms-websites-should-be-clearly-defined-ashwini-vaishnaw/ Thu, 25 Nov 2021 07:14:00 +0000 http://www.crestwebmedia.net/responsibility-for-content-on-social-media-platforms-websites-should-be-clearly-defined-ashwini-vaishnaw/ Responsibility for content disseminated on social media platforms and websites must be “clearly defined,” IT Minister Ashwini Vaishnaw said Thursday. The minister further stated that technological and Internet changes over the past decades require a fundamental overhaul of the Internet governance structure. “The way content is created, the way content is consumed, the way we […]]]>
Responsibility for content disseminated on social media platforms and websites must be “clearly defined,” IT Minister Ashwini Vaishnaw said Thursday. The minister further stated that technological and Internet changes over the past decades require a fundamental overhaul of the Internet governance structure.

“The way content is created, the way content is consumed, the way we access the Internet. The languages ​​in which the Internet is accessible, the machines, the modes of access to the Internet, everything has changed. So, with these fundamental changes, we certainly need to fundamentally rethink the entire internet governance structure, ”said Vaishnaw at the inauguration of the first Indian Internet Governance Forum (IIGF 2021).

Noting that India is taking the lead in this regard, Vaishnaw said the country, one of the biggest internet users, must be a key player in how internet governance is defined around the world. .

The minister asked forum participants to discuss and deliberate on key issues, including content liability, at a time when content is created and used through mobile devices.

“So who is going to be responsible for this content? There is an implicit trust in the written word. If we read something, we start to believe that something is written in this WhatsApp message or in this Facebook page or in this site. Particular web, so it must be true. Who will take responsibility for this content? “Asked the minister.

Drawing attention to this “important” aspect, the Minister observed that young people can easily be tempted to believe the written word.

“So who takes responsibility for this content? Whether that content is on a social media platform or on a website, it should be clearly defined, so that there is accountability for the word written about someone, so that it is part of the la society as an acceptable form, ”he said.

Vaishnaw also called for a discussion on “the social impact of disrupting business models” with the advent of e-commerce.

“The way e-commerce has disrupted the whole business world, the way so many other industries are disrupted, it has a social impact, a social cost … It has many benefits, but it also has some things that need to be So this is one more thing that we will have to think about as a society, because it leaves out so many people, who are less able to cope with the changes … how do we integrate these people into the mainstream, ”he said.

Vaishnaw said that with systems increasingly driven by digital technology and the internet, cybersecurity has become a significant issue.

“These systems can be held hostage by people who want to disrupt things. How to deal with this challenge,” said the minister, adding that fundamental structures must be built throughout the governance framework so that cybersecurity appears in the foreground as the central element of development.

Speaking on the occasion, Minister of State for Electronics and Computing Rajeev Chandrasekhar stressed that the future of the global Internet must be driven by the Internet ecosystem and the innovation capabilities of the ‘India.

The future of the Internet needs to be “carefully planned” as one billion Indian users will be online in a few years.

“In this context, it is extremely important that we, as a nation, carefully shape the future of the Internet, carefully shape the policies and regulations, rights and responsibilities around the Internet in the future,” said Chandrasekhar said, adding that the government’s approach to building the future of the Internet involves a multi-stakeholder model.

Whether it is access to the Internet, inclusion, the openness of the Internet, the security and trust that must be built around the Internet, the responsibility of the major players in Internet towards their consumers or the emerging threat of harm and criminality of online users, are all issues that need to be debated and discussed.

“I hope that a new era of a new kind of case law and legal framework evolves as a result of these types of interactions,” Chandrasekhar said.


Source link

]]>
Lush Creates ‘Anti-Social’ Policy, Withdraws From Social Media Platforms http://www.crestwebmedia.net/lush-creates-anti-social-policy-withdraws-from-social-media-platforms/ Tue, 23 Nov 2021 08:32:00 +0000 http://www.crestwebmedia.net/lush-creates-anti-social-policy-withdraws-from-social-media-platforms/ Provided Lush is boycotting social media. Cosmetics brand Lush is boycotting social media until platforms like Instagram, Facebook and Snapchat take action to provide a safer environment for users. From Friday, the brand’s “anti-social media” policy will go into effect in the 48 countries where it operates and its accounts will be closed. “As so […]]]>
Lush is boycotting social media.

Provided

Lush is boycotting social media.

Cosmetics brand Lush is boycotting social media until platforms like Instagram, Facebook and Snapchat take action to provide a safer environment for users.

From Friday, the brand’s “anti-social media” policy will go into effect in the 48 countries where it operates and its accounts will be closed.

“As so many teenagers have experienced it before us, Lush has tried to get out of social media, but our FOMO is vast and our compulsion to use different platforms means we end up there, despite our best intentions,” he said in a press release.

“We wouldn’t ask our customers to meet us in a dark, dangerous alley – but some social media platforms are starting to feel like places no one should be encouraged to go.

READ MORE:
* Banned from Facebook and Twitter, pro-Trump extremists hatch Inauguration Day violence in dark areas of the web
* Icebreaker joins Facebook boycott, pledges to improve inclusion and diversity
* Yesterday vs today: a mother and her daughter compare the evolution of life skills

“Something has to change.”

Lush hoped the platforms would introduce best practice guidelines and international regulations would be enacted.

It comes after the Facebook Papers and whistleblower accounts of former Facebook employees exposing internal research documents showing that Facebook was aware of the damage done by its platform, but chose not to act.

“It’s not enough for companies to stop placing paid advertising; people and their time are the currency of these channels, and we don’t want our content to be used by hidden algorithms designed to keep people captive on a channel. “

RNZ

RNZ The Detail Podcast: Changes to Facebook’s news feed have prompted questions about the company’s algorithm.

The brand will also keep its Twitter and Youtube accounts.


Source link

]]>
Transparency on algorithms must be a conscious step for social media platforms: Koo co-founder http://www.crestwebmedia.net/transparency-on-algorithms-must-be-a-conscious-step-for-social-media-platforms-koo-co-founder/ Sun, 21 Nov 2021 07:12:28 +0000 http://www.crestwebmedia.net/transparency-on-algorithms-must-be-a-conscious-step-for-social-media-platforms-koo-co-founder/ Taking a transparent and consistent approach to algorithms is a conscious choice that must be made by every social media platform, and is “the right way forward” to build trust with users, the platform’s co-founder and CEO. Koo microblogging form, Aprameya Radhakrishna, mentioned. While self-regulation should be the first step, separate instructions are needed in […]]]>

Taking a transparent and consistent approach to algorithms is a conscious choice that must be made by every social media platform, and is “the right way forward” to build trust with users, the platform’s co-founder and CEO. Koo microblogging form, Aprameya Radhakrishna, mentioned.

While self-regulation should be the first step, separate instructions are needed in cases where platforms do not meet user expectations or violate standards, Radhakrishna said.

“It’s our choice to remain transparent and consistent, and that’s the added value we bring in the world of social media,” Radhakrishna told PTI when asked about the raging debate over social media. algorithmic biases on some platforms.

Claims that Facebook’s system and algorithms are fueling hate speech and fake news have raised many concerns about the influence of algorithms and tools in amplifying harmful content and disinformation.

In the wake of whistleblower Frances Haugen’s recent revelations, Facebook has come under fire for allegedly putting profit over public good and not doing enough to shed its culture of “growth at any cost” which propelled its rise to capture 2.91 billion monthly active users globally, including over 400 million in India.

State Minister for Informatics Rajeev Chandrasekhar has categorically stated that no “algorithm” on any social media platform should violate basic Indian rights, and that laws and jurisprudence should evolve accordingly. constantly to keep pace with the changing nature of the Internet.

In addition, the Ministry of Informatics is planning a major awareness campaign next year in the form of a dialogue with the public, consumer forums, universities, industry and others on the space in fast-paced online and what more needs to be done to make sure the internet is open, secure and reliable.

Koo’s Radhakrishna said making algorithms transparent is a conscious choice for companies to make, and easy for all platforms, whether in microblogging or other forms of social media.

“ If you want to be opaque about this then no one will understand why I see a particular type of content and therefore charges will be made … but as long as it’s transparent and consistent this is the way to go. and greater trust is established with the user as well as with the individual governments of each country, ”Radhakrishna explained.

India, the world’s second largest telecommunications market and the largest consumer of data, is a key market for internet companies such as Facebook, WhatsApp and Twitter, given the large population, increasing adoption of the internet and smartphones. , as well as explosive growth.

Amid growing cases of user harm and unsafe behavior on digital platforms, India implemented new rules on IT intermediaries earlier this year, with the aim of increasing the accountability of large tech companies, including Twitter and Facebook.

The new rules require social media platforms to remove any content flagged by authorities within 36 hours and put in place a robust complaint redress mechanism with an agent based in the country. Social media companies are required to remove posts depicting nudity or processed photos within 24 hours of receiving a complaint.

Large social media companies – those with more than 50 lakhs of users – are also required to publish a monthly compliance report that discloses details of complaints received and actions taken, as well as details of content proactively removed.

Last month, the government published a Frequently Asked Questions (FAQ) on interim guidelines aimed at answering questions internet and social media users may have about the scope of the new rules, the major changes they provide compared to past provisions, how the rules improve the safety of women and children, and due diligence to be done through an intermediary, among others.

The long-awaited Standard Operating Procedure (SOP) around IT rules and intermediate standards, which will contain details of the appropriate agencies that will have the authority to issue takedown notices to platforms, is underway.

In May of this year, Koo was one of the first social media platforms to report that it had met the compliance requirements of the new guidelines for digital platforms.

Koo has seen massive growth in its user base in recent months, after Union ministers and Indian government departments approved the local microblogging platform; its user base has exceeded 15 million in the 20 months since its launch in March 2020.

Koo’s popularity in India has peaked amid the Indian government’s wrangling over Twitter and growing calls to expand the ecosystem of local digital platforms.

Founded by Radhakrishna and Mayank Bidawatka, Koo was launched last year to empower users to express themselves and engage on the platform in Indian languages. It supports multiple languages ​​including Hindi, Telugu, and Bengali.

The multilingual microblogging platform was named one of the next five most popular products in the Asia Pacific (APAC) region by The Product Report 2021 created by Amplitude, a product analysis and digital optimization company based in California.

” Our algorithm is transparent, we are a timeline. If you follow 10 people and those 10 people post something in a particular order or timeline, they will all be shown to you from newest to oldest. It’s that simple, so there is no bias, ” Radhakrishna said.

Going forward, Koo wants to continue offering transparent choices to its user.

” … seeing your timeline-based content feed is an option. View your feed based on who you have the most affinity with, view your content based on a third way, in which you can view your content.

“So I think the more social media companies give the possibility to the user, to be transparent about what the algorithm is for the users, only… which is open to the user,” Radhakrishna said. .

(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


Source link

]]>
Why we need faith-based media platforms – NRB http://www.crestwebmedia.net/why-we-need-faith-based-media-platforms-nrb/ Wed, 17 Nov 2021 13:03:28 +0000 http://www.crestwebmedia.net/why-we-need-faith-based-media-platforms-nrb/ So, you are a content creator. There are many ways to distribute your content, and there is a plethora of platforms and media that could host your content. How do you choose the platforms and points of sale you use? Does it make a difference to you that the media platform of your choice is […]]]>

So, you are a content creator.

There are many ways to distribute your content, and there is a plethora of platforms and media that could host your content. How do you choose the platforms and points of sale you use? Does it make a difference to you that the media platform of your choice is faith-based?

It is good for Christian communicators to distribute their content on secular platforms, but there is also a place to use and rely on faith-based media platforms to distribute content. These faith-based platforms are important evangelical partners in your work and ministry. While your partnerships with secular platforms are purely transactional, partnerships with faith-based platforms extend to your mission. Sure, faith-based platforms run a business, but they also have a vision for how their platform and your content work together to advance the gospel message around the world.

As a content creator, there is something powerful about knowing that your content distribution partners are pursuing the same mission as you and want to see you succeed because they want to see the gospel message spread.

“Believers understand those who hold the faith,” said author and journalist Billy Hallowell, explaining the importance of faith-based media platforms. “We understand the scriptures. “

And when content creators and media platforms stick to the same upholders of the faith, those media platforms can be better stewards of the content that Christian communicators create. Christian content can only be effective if there is a means by which it can reach an audience. While there are certainly opportunities to distribute this content through secular platforms, faith-based media platforms play an important role in ensuring that the Christian communicator’s message reaches an audience.

“In a world with so many messages, we want to make sure that we have outlets that help people reach out to Jesus,” Hallowell said.

And faith-based platforms and the media are essential to achieve this. This opportunity is not guaranteed to us today on secular platforms, and as digital censorship increases, we are certainly not guaranteed this opportunity tomorrow. But when content creators and media platforms stick to the same values ​​and pursue the same mission, this partnership of Christian communicators can continue to advance the gospel of Christ even as other media reject the proclamation of Christ. gospel.

Faith-based media platforms also have the ability to deliver content that stands out in a media space cluttered with negativity and exaltation of sin and self. As Christian communicators, how do we counter the celebration of sin we see in the media and in Hollywood?

“We fight it with the hope of the gospel that we distribute through these incredible [faith-based] platforms, ”Hallowell said.

While it can sometimes be beneficial to partner with secular media platforms to reach your audience with your message, Christian content creators must also remain committed to building a strong partnership with faith-based media platforms eager to join in the advancement of their mission. .


Source link

]]>
Digital Rights Watch defends efforts of social media platforms to remove terrorist content http://www.crestwebmedia.net/digital-rights-watch-defends-efforts-of-social-media-platforms-to-remove-terrorist-content/ Wed, 17 Nov 2021 06:33:39 +0000 http://www.crestwebmedia.net/digital-rights-watch-defends-efforts-of-social-media-platforms-to-remove-terrorist-content/ Digital Rights Watch has defended social media platforms and their efforts to remove heinous violent content online, telling an Australian parliamentary committee that businesses shouldn’t be expected to always be up to date on all of this content at all times. “I don’t know what we gain by putting the kind of pressure on companies […]]]>

Digital Rights Watch has defended social media platforms and their efforts to remove heinous violent content online, telling an Australian parliamentary committee that businesses shouldn’t be expected to always be up to date on all of this content at all times.

“I don’t know what we gain by putting the kind of pressure on companies to basically remove all this content all the time,” said Digital Rights Watch director of programs and partnerships Lucie Krahulcova, appearing before the Australian Joint Parliamentary Committee on Law Enforcement.

“I don’t think it removes the social problems, it does not remove the socio-economic problems, and it certainly does not remove the violence that is happening in the world.”

Comments were made about Australia Criminal Code Amendment Act (Sharing Abominable Violent Material), 2019 (AVM Law), which is currently being examined by the joint committee.

The AVM Act requires content service providers to remove obnoxious violent content and notify the police if their services are being used to share heinous violent content, or if they risk being fined 10% of their revenue. annual global business. It also gives the Electronic Security Commissioner the power to issue notices to content service providers and order them to remove specific heinous violent content.

Krahulcova also told the committee that there is a difference between acting quickly to remove terrorist content that is broadcast live and removing violent content on an ongoing crisis.

She warned that imposing excessive penalties on companies for posting violent material on their social media platforms risked covering decades of footage from activists and journalists to avoid regulatory backlash. . In explaining this concern, she referred to YouTube’s automated tools removing videos covering war crimes and violence in Syria.

Digital Rights Watch was not the only organization appearing before the joint committee, with representatives from the industry body Communications Alliance, Meta, Twitter and Snap also in attendance on Wednesday.

Meta APAC vice president of public policy, Simon Milner, told the committee he appreciates the idea of ​​all companies being held accountable for addressing harmful content on their online platforms, which could include l ‘obligation for companies to use proactive detection technology.

While Milner said he was happy the government was considering legislating these kinds of measures, he acknowledged that not all companies have the capacity to implement them. He cautioned, however, that all businesses should still have the means to measure the prevalence of heinous violent material on their online platforms and have the means to deal with that content.

Milner also said that the need for companies to proactively monitor obnoxious violent content may change once the online security law comes into effect early next year, as the law gives the commissioner to the law. electronic security more powers to hold departments accountable and creates new programs that force the removal or blocking of violent “harmful” or obnoxious content through opt-out powers.

“This is going to include codes and frameworks that will encourage companies to take some of these corrective actions with respect to certain categories of materials,” Milner told the committee.

A coalition of organizations – which included those who appeared before the committee on Wednesday – met a fortnight ago to recommend various amendments to Australia’s heinous violent materials laws online.

The organizations jointly proposed various changes to the AVM Act, ranging from more review processes to clarifying definitions to reducing penalties.

Chief among the legislative amendments recommended by the coalition is greater clarity regarding when the law’s monitoring obligations for the removal of heinous violent material are triggered. The coalition said many organizations are confused because directives from the attorney general’s department indicate that there is no obligation to proactively monitor heinous violent content, and that there is only one obligation to remove such content when found.

RELATED COVER


Source link

]]>
How social media platforms are adapting to content creators http://www.crestwebmedia.net/how-social-media-platforms-are-adapting-to-content-creators/ Mon, 15 Nov 2021 14:30:00 +0000 http://www.crestwebmedia.net/how-social-media-platforms-are-adapting-to-content-creators/ Creating social media content is no easy task. You need to find a balance between being creative, original, engaging and actionable. This means that in addition to the appearance of your content, it too must bring value to your audience. Despite all the hard work that goes into creating content, many in this industry feel […]]]>
Creating social media content is no easy task. You need to find a balance between being creative, original, engaging and actionable. This means that in addition to the appearance of your content, it too must bring value to your audience.

Despite all the hard work that goes into creating content, many in this industry feel overworked, underpaid and undervalued. Corn no Following! 2021 has shown major developments in platforms helping their creators to monetize. media update‘s Taylor Goodman unboxes it all here.

So whether you are a content creator or an influencer, these tools will help you optimize your content and engage with your audience on a deeper level, all while earning a little more money. Attractive!

So what are you waiting for? Let’s get right to the point:

Facebook monetization

Monetization of short video clips

If you’re a video maker, listen! Facebook was one of the first brands to push for the monetization of video content with its new monetization options. It centered around short videos.

In March 2021, social media giants have allowed creators to run ads in videos as short as a minute. Facebook expanded on this, stating that “Video creators can now make money from videos that are just one minute long, with a minimally interrupted ad lasting 30 seconds. For videos that are three minutes or longer, an ad can run in 45 seconds.

Additionally, the platform also started testing ads in stories that would appear as stickers and it expanded its requirements for monetization of live streams to include more creators.

This effort was part of Facebook’s increased focus on shorthand content and its attempt to lure creators away from TikTok.

Community accelerator program

In May 2021, Facebook announced its Community acceleration program. This eight-month program sees its participants “receive training, mentorship and funds to invest in an initiative that extends the positive impact of their community.”

The program aims to empower community leaders to uplift and develop their communities. In addition to mentoring and training, these communities are expected to receive $ 50,000 to “help fund work that advances community goals.”

Stars and Fan Subscriptions

If you are a streamer, then this is the one for you! Facebook Stars allow you to monetize your broadcast content.

How? ‘Or’ What? Well, viewers can buy stars and send them to the creator in the stream. For every star you get, Facebook pays you in USD $ 0.01. Additionally, viewers can attach virtual and animated gifts to their stars.

* Image from United States Pro Website.

Fan subscriptions are another way for fans to show their support for the creators they love. Like their favorite memes page!

When a fan subscribes to a creator’s page, they pay a monthly fee. In return, they have access to exclusive content, a supporter badge and more personal interactions with the creator.

Twitter monetization

Super follow-up

No, Super Follows are not when you really are, really want to follow someone. Rather, it is a subscription-based feature that allows creators to pay for their content and earn monthly income.

Creators can set a subscription fee of $ 2.99, $ 4.99, or $ 9.99 per month (so that would be between R 45.44 and R 151.83) in exchange for exclusive or bonus content. It is reported that Twitter takes 3% of this revenue after in-app purchases are made.

To qualify for Super Follows, the user must:

  • Being older than 18
  • have at least 10,000 subscribers, and
  • have posted 25 tweets in the last 30 days.

Twitter motivates for this feature, explaining, “With Super Follows, users can create an extra level of conversation on Twitter (share bonus Tweets and more!)

Paid spaces

This feature allows users to generate income, More precisely via Twitter Spaces, paying for certain discussions.

The pandemic has changed the way leading brands and personalities organize events, and ticket spaces are a new take only this. Twitter elaborates on this, explaining, “Creators can use the paid spaces to organize workshops, conversations or get-togethers with their most loyal fans. ”

To benefit from this monetization option, creators must:

  • Being older than 18
  • have at least 1,000 subscribers, and
  • hosted three spaces in the past 30 days.

Tip jar

Twitter’s Tip Jar is pretty straightforward. This feature allows creators to receive and send money through different payment services, like PayPal, CashApp, or Patreon, to name a few.

You will know that a user has this feature enabled when you see the Tip Jar icon next to their profile.

Additionally, Twitter is venturing into the cryptocurrency market as users can tip with Bitcoin. This would only be the tip of the iceberg in terms of Twitter cryptocurrency implementation.

Instagram monetization

Badges

Similar to Facebook stars, Instagram badges can be sent to creators, by their fans, to show their support during a live broadcast.

When a viewer purchases a badge, a heart icon is displayed next to their name throughout the live stream.

* Image from Later

Additionally, if you buy a badge:

  • the questions you ask during this live will be highlighted for the creator
  • comments made during this live chat can be pinned by the creator
  • your hearts are highlighted in the comments section during the live, and
  • your Instagram ID is on a list visible to the creator of that live video for up to 90 days.

So with that in mind, it’s not just the creator who benefits from the badges, but their fans as well! This is because if a follower wants to grab the creator’s attention, it’s a Great way to do it.

In terms of price, purchasing a badge costs USD $ 0.99 (R15.05) and buying three costs USD $ 4.99 (R75.83). The creators of Instagram would have received 100% of this income.

Bonus

Since Instagram is owned by Facebook, many of its monetization options are similar to these. Bonuses are Instagram’s way of enticing creators to create Reels, its short cut video offering.

* Image from Social media today

In order to qualify for the bonuses, the creator will need to meet certain milestones. While it is not entirely clear how much a user will earn from a bonus, it is earn money based on the performance of their reel.

Native affiliate tooI

This monetization tool allows creators to earn a commission on any purchases they influence. This doesn’t necessarily refer to a highly followed influencer, but rather a content creator that explains why a person should buy from a certain brand or specific product.

Instagram explains the functionality of this tool, saying, “We’re going to start testing a native affiliate tool that will allow creators to discover new products available at checkout, share them with their followers and earn commissions for purchases. [that] they drive – all in the Instagram app.

* Image courtesy of Instagram

This tool benefits not only creators but also the brands they work with. Indeed, it can be useful to see how many purchases an influencer generates throughout the partnership of a brand.

Plus, consumers will be able to make purchases they know and their favorite designers approve of.

Content creators, what is your favorite platform to work for? Be sure to let us know in the comments section below.

Want to stay up to date with the latest news? Subscribe to our newsletter.

If you want to learn more about content creation, be sure to read What is user-generated content and why you should use it.

* Image courtesy of Unsplash

Social media content creators content creators best apps for content creators the creative economy monetization of creators Facebook monetization Instagram monetization Twitter monetization



Source link

]]>
European Parliament and social media platforms http://www.crestwebmedia.net/european-parliament-and-social-media-platforms/ http://www.crestwebmedia.net/european-parliament-and-social-media-platforms/#respond Tue, 09 Nov 2021 17:35:48 +0000 http://www.crestwebmedia.net/european-parliament-and-social-media-platforms/ On November 8, the European Parliament’s Internal Market and Consumer Protection Committee held a public hearing in which whistleblower Frances Haugen was invited to testify on the negative impact of social media products on the users. Members of the European Parliament (MEPs) asked her several questions about the harmful technical practices of social media platforms […]]]>

On November 8, the European Parliament’s Internal Market and Consumer Protection Committee held a public hearing in which whistleblower Frances Haugen was invited to testify on the negative impact of social media products on the users.

Members of the European Parliament (MEPs) asked her several questions about the harmful technical practices of social media platforms and she explained to them how social media platforms collect private data, use it for commercial purposes and how Facebook continues to grow. ‘engage people on the platform, and why. She also spoke about the negative impact of social media platforms on young people and how we can save young people from negative impacts. Instagram’s negative impact was the major issue for Members of the European Parliament, so they raised several questions about Instagram-related suicides among young people and vulnerable people.

After his briefing, there was a question-and-answer session. I attended both online sessions to understand the topic of online security and its priority for the European population, the rapidly changing online world and how to ensure a better and safer digital environment for internet users.

MEP Christel Schaldemose (SD, Denmark), who leads MEPs for the Digital Services Act (DSA), was of the opinion that all Facebook users should know and understand to the greatest extent the business model and the choices behind how the platform works while Andreas Schwab (EPP, Germany) reported that Facebook plays an important role in modern society and shows users political ads and political content based on our personal data, and this practice can create “echo chambers”.

European politicians firmly believe that there is an urgent need to regulate online political content and the social media platform (Facebook) should use user data with informed user consent, and the mechanism behind the algorithm. should be shared with users so that they can know the risk that any algorithm or algorithm change poses to users and hold platforms responsible for the negative impact of recommended systems and algorithms.

This public hearing indicates that European politicians and political parties feel threatened by a new type of “perception-building” against political systems and democracies. I believe that the most vulnerable are the democracies of developing countries where they are already facing pressure from institutions and powerful corporate giants, and it is understandable that institutions and corporate giants can use the platforms of social media for “diet change” without coming to the fore. We understand that a “game of deception with deceptive tools” is being played against many countries, against several political parties and against a number of individuals via social media campaigns in South Asia.

It is relevant to mention that the European Parliament is working on the development of the “Digital Markets Act” (DMA) to guarantee the privacy of users so that personal data can only be used for political advertising purposes if users give their consent. renewed consent.

According to the committee bureau of the European Parliament, “digital transformation is one of the EU’s priorities and the Parliament is helping to shape policies that will strengthen Europe’s capacities in new digital technologies, open up new opportunities for businesses and consumers and this is why the European Parliament adopted in May 2021 a report on shaping Europe’s digital future. The EU is investing € 7.6 billion in five areas: supercomputing (€ 2.2 billion), artificial intelligence (€ 2.1 billion), cybersecurity (€ 1.6 billion), skills digital technologies (0.6 billion euros) and ensure wide use of digital technologies in the economy and society (1.1 billion euros). Therefore, online security, transparency of algorithms and risk mitigation are important issues for Europe.

The important points shared with Members of the European Parliament during his testimony are as follows:

  • One in three social media users is under 18.
  • Instagram users are scared – I can’t stop – I will be cut off from my family and friends if I stop using it.
  • We really need a system instead of blaming parents.
  • Parents sometimes want to occupy their children and ask them to use social media.
  • Facebook discourages research into the impact of social media on children and the development of meaningful social interactions.
  • Data collected by Facebook must be shared with the public on an ongoing basis and data monitoring is required
  • Hate speech is also considered a social media interaction
  • Producing more content is Facebook’s game and it is done by creating contradictions and encouraging contradictions, including hate speech.
  • Negative comments are encouraged and radicalization is also seen as a “debate”
  • We don’t know what’s really going to happen with the data we share with social media platforms?
  • It is the responsibility of social media platforms to educate people about the impact of social media, but the evaluation process has been halted in Facebook operations.
  • Data streaming should be released on a monthly basis.
  • There should be a centralized authority in Europe to keep an eye out for fake news and disinformation.
  • The US and EU approaches are different when it comes to privacy and morals, while a majority of social media platforms are registered in the US and follow US rules and ethics.
  • Facebook hides impact data on people because Facebook knows that if the data is shared with users, they would avoid accessing it (Facebook).
  • Tracking people is a forced option without their knowledge.
  • Creating “hatred and division” among social groups is the deadly game of social media platforms.
  • Whistleblowers are important and they are protected by US rules.
  • Ghost profiles are on social media to engage people.
  • Instagram and Facebook provide misinformation and the most vulnerable are those who are already in a phase of loneliness such as divorced people, single people, etc.
  • You are invited to groups, but leaving a group does not mean that your data has not been shared and collected by a new group that you join, even for a minute.
  • Facebook’s algorithm is tricky and the EU has a big role to play in discussing these issues because it is a real democracy.
  • Social media platforms should indicate what backend system they have for security and data collection.
  • End-to-End Encryption: Facebook doesn’t share the type of encryption it has. People would be shocked one day if Facebook leaked it.

This public hearing indicates that European politicians and political parties feel threatened by a new type of “perception-building” against political systems and democracies. I believe that the most vulnerable are the democracies of developing countries where they are already facing pressure from institutions and powerful corporate giants, and it is understandable that institutions and corporate giants can use the platforms of social media for “diet change” without coming to the fore. We understand that a “game of deception with deceptive tools” is being played against many countries, against several political parties and against a number of individuals via social media campaigns in South Asia.


Source link

]]>
http://www.crestwebmedia.net/european-parliament-and-social-media-platforms/feed/ 0
Minister Rajeev Chandras – The New Indian Express http://www.crestwebmedia.net/minister-rajeev-chandras-the-new-indian-express/ http://www.crestwebmedia.net/minister-rajeev-chandras-the-new-indian-express/#respond Mon, 08 Nov 2021 13:49:00 +0000 http://www.crestwebmedia.net/minister-rajeev-chandras-the-new-indian-express/ Through PTI NEW DELHI: No algorithm on any social media platform should violate basic Indian rights, and laws and case law should constantly evolve to keep pace with the changing nature of the Internet, said Minister of Rajeev Chandrasekhar Union. The remarks by the Minister of State for Informatics come amid allegations that Facebook’s system […]]]>

Through PTI

NEW DELHI: No algorithm on any social media platform should violate basic Indian rights, and laws and case law should constantly evolve to keep pace with the changing nature of the Internet, said Minister of Rajeev Chandrasekhar Union.

The remarks by the Minister of State for Informatics come amid allegations that Facebook’s system and algorithms are fueling hate speech and fake news.

Recently, whistleblower Frances Haugen’s revelations sparked global concerns that Facebook has put profit over public good and not done enough to shed its ‘growth at any cost’ culture that has propelled its business. climb to capture 2.

91 billion monthly active users worldwide, including over 400 million in India.

When asked what action the Indian government would consider in the context of the allegations made by the whistleblower, Chandrasekhar said there are algorithms that replace human intervention and are also prone to failure.

“We understand that there are algorithms that replace human intervention and that these algorithms are also prone to failure, which may just be an unconscious failure or it may be a deliberate bias and that there is a need for algorithms to be designed by these platforms that are not. undermining the rights of our Indian citizens in article 14 (non-discrimination), article 19 (freedom of expression) and in Article 21 (right to privacy), “he told PTI.

These are basic rights of Indian citizens and “no algorithm on any platform should be able to violate this, as far as we know,” Chandrasekhar said.

Noting that the government is very aware of the issues of algorithmic bias, Chandrasekhar said he was personally aware of it and also spoke about it in 2019 in parliament.

There is a “basket of user damage issues” occurring every day in the online space, the minister said, adding that “it is necessary that our laws and jurisprudence are constantly evolving and following nature. changing Internet and all the good and the bad “.

“Now this is a process that our legal rules and laws, as they evolve, will start to tackle as I said, there is a basket of harm issues for users who occur every day. The IT law dates from 2008 and 2000. The rules are more recent, ”he observed.

He said the government and the IT ministry understand the ever-changing nature of cyberspace and the Internet, and will engage with industry and users on these issues on an ongoing basis.

“We will constantly try to evolve a framework where consumers are protected, they find the Internet safe and reliable for them and that intermediaries are responsible. We will continue to do so, whether on algorithms or on any other matter. what other problem, we will continue to make our efforts to do it, ”said Chandrasekhar.

Haugen, an employee of Facebook’s integrity team until May 2021, disclosed tens of thousands of internal documents, many of which came from employee chat sites, company presentations and research papers , who exposed the inner workings of Facebook.

She suggested that Facebook made changes to its “dangerous” algorithms that contributed to the division in the company, and realized those adjustments were preventing people from coming back to the platform.

She also filed complaints against the company with the US securities regulator.

Following the revelations, the ministry reportedly wrote to Facebook asking for information on the algorithms and processes used by the platform and asked for details on measures taken to protect users.

Facebook recently rebranded itself as Meta.

According to data cited by the Indian government earlier this year, there are 53 crore of WhatsApp users, 41 crore of Facebook subscribers and 21 crore of Instagram account holders in the country.

Earlier this year, India implemented new IT intermediary rules aimed at strengthening the accountability of large tech companies, including Twitter and Facebook.

The rules require social media platforms to remove any content flagged by authorities within 36 hours and put in place a robust redress mechanism with a country-based agent.

Social media companies are required to remove posts depicting nudity or processed photos within 24 hours of receiving a complaint.

Large social media companies – those with more than 50 lakhs of users – are also required to publish a monthly compliance report disclosing details of complaints received and actions taken, as well as details of content proactively removed.

According to Chandrasekhar, the IT ministry is also planning massive outreach next year in the form of dialogue with the public, consumer forums, academia, industry and others on the online space. rapidly evolving and what more needs to be done to make sure the internet is open, secure and reliable.


Source link

]]>
http://www.crestwebmedia.net/minister-rajeev-chandras-the-new-indian-express/feed/ 0
How to boost a post on social media platforms http://www.crestwebmedia.net/how-to-boost-a-post-on-social-media-platforms/ http://www.crestwebmedia.net/how-to-boost-a-post-on-social-media-platforms/#respond Thu, 04 Nov 2021 20:11:41 +0000 http://www.crestwebmedia.net/how-to-boost-a-post-on-social-media-platforms/ How to boost a social media post In the world of social media marketing, marketers remember the days when they could stock up on organic reach much like people think back to their college days – those were the good old days. The purge of organic social media reach has thrown most marketers into a […]]]>

How to boost a social media post

In the world of social media marketing, marketers remember the days when they could stock up on organic reach much like people think back to their college days – those were the good old days. The purge of organic social media reach has thrown most marketers into a dizzying abyss.

With nearly 3 billion social media users today, millions of brands have been promoting their content on these platforms for years. But the popularity of social media has flooded every platform with articles, photos and videos, causing the supply of content to skyrocket as demand has stabilized. This has decimated the number of opportunities that brands can exploit to interact naturally with their fans.

Needless to say, social media marketing is now a profitable strategy. And one of the most effective ways to take advantage of paid social media advertising is to boost your posts.

Facebook

social media networks

1. Choose an existing post on your Facebook business page that you want to improve.

2. Click “Boost Post” in the lower right corner of your Facebook post.

3. Choose your audience.

Before boosting your Facebook post, you can either distribute your post to a recommended audience that Facebook will create for you, or create a new audience based on a robust set of targeting options and distribute your post to them.

4. Define the budget and duration of your boosted post.

Your budget is the amount of money you will spend to boost your post. Your duration is the length of time you will boost your post. Facebook will estimate how many people your post will reach based on your budget and duration.

Instagram

instagram

1. Click on the “Promote” button at the bottom of your message.

2. Choose a goal.

Before boosting your post, Instagram will ask you if you want to drive more profile visits, website traffic, or promotion views. Whatever your goal for the specific post you want to improve, make sure you choose the option that best matches it.

3. Choose an audience.

After choosing your goal, you can choose from three different targeting options: automatic, local, and manual. Automatic tells Instagram to target people who are like your followers, Local lets you target people in a specific location, and Manual lets you target specific people, places, or interests.

4. Set your budget and duration.

Instagram will estimate the reach and expected clicks your post will attract once you set your post budget and duration.

Twitter

via GIPHY

1. Click “View Tweet Activity” at the bottom of your Tweet.

2. Click on “Promote your Tweet”.

3. Choose your targeting.

Twitter’s targeting is less sophisticated than that of Facebook and Instagram. You can only target based on location, such as country, state / province / region or metro area.

4. Set your budget.

After you’ve set your budget, Twitter will estimate how many impressions and engagements your boosted Tweet will attract.




Source link

]]>
http://www.crestwebmedia.net/how-to-boost-a-post-on-social-media-platforms/feed/ 0