How Cannabis Media Platforms Stay Relevant With Content
The opinions expressed are solely those of the author and do not reflect the views of Rolling Stone’s editors or publishers.
In the age of the internet, it’s hard to stay relevant for very long. In no time, the number of readers can drop if you don’t cover specific topics. Usually it boils down to clickbait articles that mislead people or twist a story. While this is true for mainstream media platforms, it’s especially challenging for niche outlets, such as cannabis.
Cannabis media platforms report on a highly controversial industry. Naturally, many low-quality clickbaits stem from negative stories from the cannabis industry.
However, a few cannabis media platforms stay relevant by reporting on cannabis industry topics that really matter. As the leader of a black cannabis magazine, I’ve seen how quickly this space is growing. Find out what these platforms are and how they became shining beacons in a dark landscape of low-quality content by reading below.
Misrepresentation of Cannabis Industry Stories
From my perspective, it seems that the media in general doesn’t understand the cannabis industry very well. Although the mainstream media treats cannabis more fairly than before, many continue to tell sensational stories.
For example, one of the biggest cannabis stories of recent years was when dozens of Americans fell ill with a then-unknown vaping disease (EVALI). However, many outlets did not later clarify that the CDC believes the “culprit” that caused this mysterious vaping illness was an ingredient specifically in illegal market vape pens. Yet some media outlets continued to claim that the disease was simply linked to cannabis vaping.
This illustrates the problem that it can be difficult to find information about the cannabis industry. After all, there isn’t a single trusted person or entity in the cannabis industry that people can rely on for information. This is why the most reliable cannabis stories come from research articles, because they have some credibility. The thing is, the cannabis industry needs more than just scientific support.
After all, the cannabis industry is complex, constantly changing and interconnected. Consumers need a way to sift through misinformation and get the cannabis news they need.
How cannabis media platforms are setting the record straight
Fortunately, several cannabis media platforms have taken it upon themselves to try to clear up the confusion in the cannabis industry. Below are some of the most crucial cannabis media platforms.
From my perspective, one of the most compelling cannabis media platforms right now is Marijuana Moment. Marijuana Moment keeps their ears close to the ground to cover a wide range of topics. They stay relevant by providing clear, well-written articles on cannabis industry topics that can take the form of cannabis cultivation reporting.
That’s because over the past decade, cannabis has firmly entered the spotlight. On Marijuana Moment, articles highlight the fact that the SXSW Festival has selected cannabis panels and that the NFL is awarding $1 million to study cannabis and the management of pain and concussions for players.
This is just scratching the surface – the site features stories ranging from business to science and health. What other cannabis media leaders should take away from this is that we have a duty to bring essential topics to anyone interested in the cannabis industry.
El Planteo is a cannabis media platform that covers everything from cannabis to gender and sexuality issues. El Planteo is the voice of young Spanish speakers and they take stock of cannabis issues. Not only that, but El Planteo also covers people of color in the cannabis industry and how they made it. They cover everyone from entrepreneurs to social media influencers. El Planteo also covers the development of cannabis culture, law and business through its English-language website Benzinga.
All Cannabis Def
All Def is a one-of-a-kind media company involved in reporting on culture, news and music through the lens of social and racial justice. Their platform is about cannabis culture, from lifestyle to comedy and everything in between, addressing cannabis-related topics that are important to consumers and especially people of color.
Most of All Def Cannabis’ media comes in the form of easy-to-watch and engaging videos. This gives them the edge to stay relevant in the age of video streaming.
The Blacklist is perhaps the most disruptive cannabis media platform on the internet. The Blacklist is run by an anonymous team of cannabis advocates and activists who curate stories about the cannabis industry. Often, many of these stories are submitted by users through social media, making The Blacklist a user-generated media platform. This allows The Blacklist to do quick stories that touch on all aspects of the cannabis industry, whether legal, medical or underground.
I will say that some posts on The Blacklist may be sensational, but in between I found genuine concerns about the state of the cannabis industry. The platform helps expose troublemakers in the cannabis industry and monitor wrongdoing by police, politicians, and manufacturers.
Stay one step ahead
What all of these cannabis media platforms have in common is that they address the critical issues facing the cannabis industry. All take advantage of social media to stay up-to-date on cannabis reform, activism, business, and culture.
As leaders in this field, we must go to the heart of the cannabis industry, not only as industry experts, but also as enthusiasts. As pioneers and true consumers of cannabis, cannabis media platforms are changing the way information is delivered by putting their hearts into reporting.
We should aim to develop the industry in a way that is healthy and positive for everyone. Unfortunately, the state of the cannabis industry is unstable, confusing and inconsistent.