How to boost a post on social media platforms

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How to boost a social media post

In the world of social media marketing, marketers remember the days when they could stock up on organic reach much like people think back to their college days – those were the good old days. The purge of organic social media reach has thrown most marketers into a dizzying abyss.

With nearly 3 billion social media users today, millions of brands have been promoting their content on these platforms for years. But the popularity of social media has flooded every platform with articles, photos and videos, causing the supply of content to skyrocket as demand has stabilized. This has decimated the number of opportunities that brands can exploit to interact naturally with their fans.

Needless to say, social media marketing is now a profitable strategy. And one of the most effective ways to take advantage of paid social media advertising is to boost your posts.

Facebook

social media networks

1. Choose an existing post on your Facebook business page that you want to improve.

2. Click “Boost Post” in the lower right corner of your Facebook post.

3. Choose your audience.

Before boosting your Facebook post, you can either distribute your post to a recommended audience that Facebook will create for you, or create a new audience based on a robust set of targeting options and distribute your post to them.

4. Define the budget and duration of your boosted post.

Your budget is the amount of money you will spend to boost your post. Your duration is the length of time you will boost your post. Facebook will estimate how many people your post will reach based on your budget and duration.

Instagram

instagram

1. Click on the “Promote” button at the bottom of your message.

2. Choose a goal.

Before boosting your post, Instagram will ask you if you want to drive more profile visits, website traffic, or promotion views. Whatever your goal for the specific post you want to improve, make sure you choose the option that best matches it.

3. Choose an audience.

After choosing your goal, you can choose from three different targeting options: automatic, local, and manual. Automatic tells Instagram to target people who are like your followers, Local lets you target people in a specific location, and Manual lets you target specific people, places, or interests.

4. Set your budget and duration.

Instagram will estimate the reach and expected clicks your post will attract once you set your post budget and duration.

Twitter

via GIPHY

1. Click “View Tweet Activity” at the bottom of your Tweet.

2. Click on “Promote your Tweet”.

3. Choose your targeting.

Twitter’s targeting is less sophisticated than that of Facebook and Instagram. You can only target based on location, such as country, state / province / region or metro area.

4. Set your budget.

After you’ve set your budget, Twitter will estimate how many impressions and engagements your boosted Tweet will attract.




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