Lord David Puttnam calls for digital media literacy in new report

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‘Chariots of Fire’ producer Lord David Puttnam has called for children to be educated about digital media as part of the Children’s Media Foundation (CMF) new report on the future of children’s television.

“The lockdowns and school closures associated with the COVID-19 attack have also meant that we are more worried than ever about the time our young people are spending on digital screens: what are they watching? Who acts as a guardian? he wrote in the report.

“How well do any of us understand the digital infrastructure in which so much time has been spent? And how can young minds learn to recognize the difference between what is real, what is designed to be addictive, or worse yet, something designed to manipulate them? “

Other people who contributed to the report include Baroness Floella Benjamin DBE, author Michael Rosen of “We’re Going on a Bear Hunt” and politician Ed Vaizey.

The CMF produced the report, which the organization plans to present to Ofcom, to encourage the government to protect UK content aimed at children in the current debate on public service media.

“It is important not to forget what we expect from the new PSM [personalized streaming media] executive, ”said Anna Home, CMF President. “And it’s a diverse storytelling for our kids, across the gamut of genres, that reflects their lives and their culture and is available on a range of platforms, so that all kids can access this content.”

“We are committed to persuading the government to put the needs of the children’s public at the center of its new PSM framework. We want to see a thriving children’s media production sector in the UK with the capacity to deliver a wide range of high quality UK-centric media experiences.

The full report can be read online here.


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