Why we need faith-based media platforms – NRB
So, you are a content creator.
There are many ways to distribute your content, and there is a plethora of platforms and media that could host your content. How do you choose the platforms and points of sale you use? Does it make a difference to you that the media platform of your choice is faith-based?
It is good for Christian communicators to distribute their content on secular platforms, but there is also a place to use and rely on faith-based media platforms to distribute content. These faith-based platforms are important evangelical partners in your work and ministry. While your partnerships with secular platforms are purely transactional, partnerships with faith-based platforms extend to your mission. Sure, faith-based platforms run a business, but they also have a vision for how their platform and your content work together to advance the gospel message around the world.
As a content creator, there is something powerful about knowing that your content distribution partners are pursuing the same mission as you and want to see you succeed because they want to see the gospel message spread.
“Believers understand those who hold the faith,” said author and journalist Billy Hallowell, explaining the importance of faith-based media platforms. “We understand the scriptures. “
And when content creators and media platforms stick to the same upholders of the faith, those media platforms can be better stewards of the content that Christian communicators create. Christian content can only be effective if there is a means by which it can reach an audience. While there are certainly opportunities to distribute this content through secular platforms, faith-based media platforms play an important role in ensuring that the Christian communicator’s message reaches an audience.
“In a world with so many messages, we want to make sure that we have outlets that help people reach out to Jesus,” Hallowell said.
And faith-based platforms and the media are essential to achieve this. This opportunity is not guaranteed to us today on secular platforms, and as digital censorship increases, we are certainly not guaranteed this opportunity tomorrow. But when content creators and media platforms stick to the same values and pursue the same mission, this partnership of Christian communicators can continue to advance the gospel of Christ even as other media reject the proclamation of Christ. gospel.
Faith-based media platforms also have the ability to deliver content that stands out in a media space cluttered with negativity and exaltation of sin and self. As Christian communicators, how do we counter the celebration of sin we see in the media and in Hollywood?
“We fight it with the hope of the gospel that we distribute through these incredible [faith-based] platforms, ”Hallowell said.
While it can sometimes be beneficial to partner with secular media platforms to reach your audience with your message, Christian content creators must also remain committed to building a strong partnership with faith-based media platforms eager to join in the advancement of their mission. .